In today's lecture of the master program E-Commerce Operations Management, Dr. Bernhard von Mutius, Associate bei AT Kearney, presented his research on " Maximizing the Potential of Targeted Marketing – A General Framework for Customized Category Promotions in Retail“.
Master Program
Dr. Bernhard von Mutius on Maximizing the Potential of Targeted Marketing
Guest lecture in the MSc course E-Commerce Operations Management of Prof. Dr. Arnd Huchzermeier
![[Translate to English:]](https://cdn.whu.edu/fileadmin/Faculty/Chairs/Production_Management/News/Bernhard_Mutius-1600x600-compressor.jpg "[Translate to English:]")
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