In today's lecture of the master program E-Commerce Operations Management, Dr. Daniel Ringbeck, Head of Product & BI at vetevo.de in Berlin, presented his research on Proactive Retention Management in Retailing: Identifying, Predicting and Preventing Partial Defection.
Master Program
Dr. Daniel Ringbeck on Proactive Retention Management in Retailing
Guest lecture in the MSc course E-Commerce Operations Management of Prof. Dr. Arnd Huchzermeier
