Chair of Strategy and Marketing

FAZ quotes Martin Fassnacht - Changing consumer behavior

Due to the Ukraine war, experts such as Martin Fassnacht observe a significant change in consumer behavior

Due to the current war in Ukraine and the high inflation rates, experts such as Prof. Martin Fassnacht were asked by FAZ about their observations and research on changing consumer behavior. Current figures from GfK show that consumers are adapting their behavior very quickly and are already pursuing corresponding savings strategies, including increased shopping at discounters, reducing consumption of expensive brand name products or even cutting back on consumption, especially for expensive purchases. Martin Fassnacht therefore sees that the "hour of the discounters" has already struck again. Read more tips on the subject of savings measures in the FAZ article from 09 March 2022.