Chair of Strategy and Marketing

Guest lecture by Yasar Hanli

Miele X - Yasar Hanli showcases Miele's Global Digital Hub

On Friday, May 7, 2021, our Kellogg-WHU EMBA Program students had a great opportunity to welcome Yasar Hanli (Global Digital Marketing Director be Miele X) as a guest speaker in the Omnichannel Business Course. In his presentation, Yasar firstly introduced Miele X, Miele's Global Digital Hub, which was launched in 2020. Miele X is an innovative platform where cross-functional teams in the area of Marketing, Sales, Analytics and IT work together to deliver a delightful and impactful consumer experience in the digital world. On the other hand, he explained the importance of corporate culture and the dedication of diverse teams. "Our ambition is to understand consumer needs to the fullest and ensure a delightful digital experience that seamlessly connects with the offline world," Mr. Hanli emphasized. 

We would like to thank Yasar Hanli for the insightful presentation and we are looking forward to welcoming him again at WHU.