Chair of Strategy and Marketing

Interview with Prof. Fassnacht in mex. the market magazine

The HR interviewed Prof. Fassnacht on the topic of "current food prices" in a feature of the program mex.

Prof. Dr. Martin Fassnacht was interviewed on Hessischer Rundfunk on the subject of current price increases in food retailing. There he commented on the strategies of the retail trade to lure customers with low prices and to encourage them to make further sales in the store, as well as to offer their cheaper private labels with the aim of keeping the total price of their own shopping cart low for the end consumer. The report aired on April 20, 2022, during mex. das marktmagazin. Please kindly find the full report here.