Chair of Production Management

Markus Windisch from HelloFresh on 3-Digit Revenue Growth

Guest lecture in Bachelor course PSOM of Prof. Dr. Arnd Huchzermeier

In today’s lecture (B-Track) of the Bachelor course Production and Service Operations Management, Mr. Markus Windisch, COO at HelloFresh, gave an online presentation on “Managing Exceptional Growth”. The core of the presentation was on the growth that HelloFresh experienced in 2020, among others due to the Corona crisis. He introduced the three-tiered supply chain, i.e., from farm to fork, and the Top-down and bottom-up leadership approach that makes HelloFresh this year the most successful company in the German MDAX.