Chair of Strategy and Marketing

New Guest Lecture- Gorillas' Director Global E-Commerce & Revenue

New guest lecture by Moritz Hoffmann, Director Global E-Commerce & Revenue in the Full-Time MBA Program in Marketing Course

We were delighted to welcome guest speaker Moritz Hoffmann by Gorillas to our Marketing Lecture at the beginning of June. The Full-Time MBA students were privileged to attend an inspiring presentation by the Director Global E-Commerce & Revenue at Gorillas on the topic "Traditional Shopping Experience versus 1st and 2nd Generation Online Shopping". In his presentation, Moritz Hoffmann explained Gorillas' revolutionary Q-Commerce business model as well as its evolution towards personalized and "mood driven" shopping based on the complete information of their customers.