Chair of Production Management

Oliver Höllriegl on Customer Reactivation Management

Guest lecture in the MSc course E-Commerce Operations Management of Prof. Dr. Arnd Huchzermeier

In today's lecture of the Master program E-Commerce Operations Management Oliver Höllriegl, Head of Data & Analytic, Hitachi Solutions Europe, Nuremberg, Germany, gave a presentation on Customer Reactivation Management in the Pharmacy Market: Resource-efficient Implementation of Direct Marketing Campaigns for Long-term Profit Maximization.