The latest study carried out by GFK on consumer climate in Germany has shown that the reduction of the value-added tax rate by three percentage points has a positive impact on consumer spending. In the morning show of the SWR3, Nicola Müntefering interviewed Prof. Dr. Martin Fassnacht on this topic. The show was aired on Saturday, July 25, 2020. Listen the recorded version of the show here.
Chair of Strategy and Marketing
Prof. Dr. Martin Fassnacht at the SWR3 morning show
Will the reduced VAT rate in Germany bring the desired effect?
