Chair of Strategy and Marketing

Prof. Fassnacht in the ARD show Report from Berlin

Interview about the winners of the COVID-19 pandemic

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Many industries suffer from the Corona crisis and receive government support. At the same time, there are also companies that are profiting strongly in the pandemic. In addition to the manufacturers of medical products or the online retailers, the large food chains are also making above-average business. Prof. Fassnacht was interviewed on this topic in the ARD program "Report from Berlin," which was broadcast on Sunday, February 7, 2021. 

"We want to indulge ourselves a bit because we don't have any other entertainment options," said Martin Fassnacht. "That means we are not quite as price-sensitive as usual, something that will not benefit the discounters, but will benefit the big supermarket chains like Rewe and Edeka."

The full show can be viewed here.