Chair of Strategy and Marketing

Professor Dr. Martin Fassnacht at the SPOAC

Lectures by Professor Fassnacht at the SPOAC (Sports Business Academy at WHU)

Yesterday, on October 7, 2020, Professor Dr. Martin Fassnacht welcomed more than 30 managers from the sports industry to the module focusing on sports marketing. This module, which is offered as part of the Sports Business Academy (SPOAC) at WHU, provides methods, tools and ideas to successfully position a brand in the world of sports. After Prof. Fassnacht's in-depth lecture on marketing mix instruments and omnichannel business, the participants worked on a case study specially tailored to the needs of sports companies.