Chair of Strategy and Marketing

Recorded version of the Online Session is available

„How the corona crisis changes B2C business.“

In his Online Session, Prof. Dr. Martin Fassnacht talked about how consumers are changing their buying behavior due to the Corona crisis and outlined the strategic implications for B2C businesses. Short-time work, recession, contact restrictions - if not already, the Corona crisis will soon be noticeable in the wallets of many citizens. The tendency to consume is declining in general due to the restrictions of everyday life. But what does that mean for consumer goods industry, retailers and travel industry? And how will the crisis affect customers purchase behavior? If you missed this Online Session, you are welcome to enjoy the recorded version.