Successful defense of Bernhard von Mutius' dissertation

Bernhard von Mutius successfully defended his dissertation "Segment-of-One Marketing - Data-Driven Models for CLV and ROI Optimization" today. A chapter of his dissertation was published in the special "Analytics and Operations of Online Retailing" issue of Naval Research Logistics . The paper is entitled "Customer-Centric Category Selection for Mobile and Print Promotions in Loyalty Reward Programs".