Chair of Production Management

Zalando: A digital foundation for fashion supply chain success

Prof. Dr. Arnd Huchzermeier co-authors IMD case with David Schröder, COO of Zalando

In November, the IMD case study “Zalando: A digital foundation for fashion supply chain success” was released. Authors are David Schröder, COO of Zalando; Professor Richard Markoff and Professor Ralf Seifert from IMD, and Professor Arnd Huchzermeier, Chair of Production Management.  A teaching note is available as well as 12 videos which are excerpts of an IMD on-campus presentation.