In his guest lecture, Alexander Lind provided fascinating insights into the financial and transformation processes of management control at a DAX 40 company. He introduced the students to the Performance Management Cycle at Merck and openly discussed its strengths and weaknesses with them. He outlined the problem areas of static strategy development, inflexible operational planning, and undynamic forecasting and presented innovative solutions that can respond to a more volatile economic environment.
Thank you, Alexander Lind, for the insights and the inspiring lecture!