Mercator Endowed Chair of Demand Management & Sustainable Transport


This year the workshop took place at WHU - Otto Beisheim School of Management


Once a year a small group of interested colleagues and their PhD students meet to present and discuss their current work in the area of last-mile delivery.The project focuses on the planning of attended last-mile delivery services. Last-mile delivery services such as recently available food delivery in Germany (e.g. AllYouNeedFresh, Bringmeister, REWE) offer comfortable food delivery within a customer chosen time window. The time of order delivery is frequently the sole physical contact between e-commerce supplier and customer. Therefore, this event is decisive with regard to customer satisfaction and perceived product quality. History shows: When delivery services are not realized in an efficient and customer-oriented manner, the underlying business model is not competitive. Particularly in metropolitan areas, logistics service providers have to rise to the challenge of successfully planning attended last-mile delivery services considering uncertain demand and traffic conditions. In metropolitan areas, the high population density offers great potential for e-commerce, while the varying traffic conditions increase uncertainty of delivery.

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