WHU General

Chinese Website Launch

WHU’s next step toward the Chinese market

Since its inception, WHU – Otto Beisheim School of Management has been home to many Chinese researchers and students, and in close contact with partners in China. With tailored structure and content, the new Chinese website shows the school’s appreciation to all current and future colleagues, students, alumni, partners, and friends of Chinese origin.

The launch of WHU’s Chinese website represents a crucial milestone of the school’s newly established China Hub, headed by Assistant Professor Dr. Jiachun Lu. Activities of the China Hub in the foreseeable future include the establishment of the new WHU Shanghai Office. The Shanghai Office has the aim to further increase WHU’s visibility in China, strengthen collaboration between WHU and academic and corporate partners in the country, and establish closer networks with alumni and prospective students in the fast-growing Chinese educational sector.

For more information on the website or general inquiries regarding WHU’s China Hub, please contact: Assistant Professor Dr. Jiachun Lu