WHU General

Dr. Marco Vietor becomes Senior Fellow at WHU

WHU honors the Unicorn founder and In Praxi board chairman's great commitment to the school

Having just returned from a business trip to South Korea, Dr. Marco Vietor arrives at the campus of WHU - Otto Beisheim School of Management in Vallendar on November 5, 2021, straight from the airport with only a small suitcase. He is expected by the almost complete faculty of the business school in WHU’s In-Praxi Center, where they have gathered for a strategy meeting. In a ceremony, Vietor, is to be named a "Senior Fellow" of WHU. This was unanimously decided by the business school’s Senate at its meeting in September 2021.

"It is a special honor for me to bestow this recognition upon you, my dear Marco, because it is highly deserved," shared a delighted WHU Dean Markus Rudolf in his ceremonial address. "You have always been very close to your alma mater and have shown exceptional commitment to it. With the awarding of the Senior Fellowship title, we hope to express our gratitude and respect for you." A 2004 graduate, Marco Vietor had already made a significant impact on campus life as a student. Many followed in his footsteps after he had helped shape the successful series of events as general manager of the first Campus for Finance conferences. After a brief stopover at the management and consulting firm Bain, he decided to complete a doctorate at the Allianz Endowed Chair of Finance. While still studying for his doctorate, Marco Vietor founded Brain Capital, WHU's reverse generation contract, through which many students still finance their studies. In 2011, he founded the start-up audibene, which is now one of the 14 Unicorns founded or run by WHU alumni.

Today, Marco Vietor employs 1,500 people at audibene around the world, and the trend is rising. He also shares how to bring about a start-up of this size in his lecture for the Master's program "WHU Founder Lecture: Building & Scaling Successful Companies", which enjoys great popularity among students. Despite his demanding and successful entrepreneurial activities and teaching duties, he always finds time for the agendas of the WHU community. For example, he is on the advisory board of the student consultancy Confluentes, has been on the board of the alumni organization In Praxi since 2010, and has been its chairman since 2020. "I owe a lot to WHU. My co-founders, many members of our management team, and many of our interns studied here. It is important to me to give something back to the school," says Vietor, explaining his great commitment, which also consists of generous financial donations. "What I have learned here is how to turn a vision into reality," Vietor continues. "WHU is successful and has a remarkably good position internationally. Nevertheless, in my eyes, it still has great further potential. I would like to make my contribution so that this potential can be exploited."

"By awarding the Senior Fellowship to Marco Vietor, we want to make it clear that the WHU community is very, very happy to have Marco in its ranks. We hope, of course, that this will continue to be the case," concluded Dean Markus Rudolf in his address.