WHU General

Joint Effort to Protect the Oceans

Around 40 students and members of WHU engaged in Rhine CleanUp.

Saturday morning, September 12, 2020, at 9:45 a.m. on the Burgplatz in front of WHU - Otto Beisheim School of Management in Vallendar: briefing and lineup for the annual Rhine CleanUp event under special conditions to comply with WHU's internal Corona regulations. As the strongest group on-site, the approximately 40 volunteering WHU students and staff members - equipped with mouth-and-nose protection, gloves, and garbage bags - went in small groups to the island of Niederwerth to clear the Rhine of garbage and create awareness of how to deal with waste.

The student clubs SensAbility - The WHU Impact Summit and WHU Studenten Helfen e.V. (WHUSH), which focus their commitment on sustainable business and social responsibility, had called on the WHU community to participate in the initiative. "For us at SensAbility and WHUSH, it is an important concern to make a contribution to the protection of nature and to become active for Vallendar together as a community. Besides, we were able to get in touch with the citizens of Vallendar personally and strengthen the community in the town," explains Philipp Gerber, Bachelor student and co-organizer of the conference of the same name “SensAbility - The WHU Impact Summit.”

The Germany-wide campaign is coordinated by a central organizational team of volunteers around the initiators Joachim Umbach, Ingo Lentz, and Thomas de Groote and took place for the third year in a row. A total of 35,000 volunteers helped to clear the Rhine of 320 tons of waste from its source to the mouth. Speaking on behalf of the WHU clubs, Philipp is confident: "We were very pleased with the commitment from the WHU community and hope to be able to implement further actions in this direction."