The Future Leaders Fundraising Challenge (FLFC) generated an enormous amount of donations this year: the new cohort of 136 MBA students at the WHU – Otto Beisheim School of Management worked through a series of challenges to collect donations totaling 84,311 euros – within just five days. These donations have now been passed to the well-known children’s charity "Save the Children e. V."
The FLFC is one of the flagship programs at WHU, inducting students into the MBA program and demonstrating the importance of doing leadership for good. It is a one-week course designed to make leadership and strategic competences tangible through hands-on practice. Students also learn about the importance of balancing corporate goals with social responsibility. This time, the core task for participants was to develop a charitable fundraising campaign, using both physical and digital products, and to launch this campaign to the market. Additionally, they provided strategic advice to Save the Children on how to approach their new digital environment. Moreover, the FLFC week provides a preview of the subjects covered throughout the MBA program and promotes community spirit.
A core part of the module is project work in teams. This is critically important because it highlights the need to act flexibly and work with diverse individuals – locally and remotely – to achieve shared goals. As such, the course imparts critical skills on MBA students right from Day One. In order to accelerate learning, teams are given the opportunity to discuss their evolving ideas with experts that offer detailed, tailored advice on a range of topics.
During the FLFC, learning takes place in an accelerated environment – limited time and tough competition from other teams mean that MBA students have to deliver their best performance each and every day. This year, the Corona pandemic demanded even greater creativity and flexibility from our MBA students. Indeed, COVID-19 restrictions meant that they had to complete the challenges without ever leaving the comfort of their homes or campus, avoiding the face-to-face contact most of us thrive on to build connection.
At the end of each day, teams were evaluated by an expert jury, which crowned a winning team, culminating in an overarching winner at the end of the week. This year's overall winners were the "WHU Rangers," just ahead of "The Blue Bunch." “What our MBA students were able to achieve this year is absolutely remarkable. Despite the challenges in the strategic environment, our students proved themselves to be more creative and determined than ever before. As a result, they produced incredible outcomes, including the highest donation amount in the history of the Future Leaders Fundraising Challenge. We are very pleased to be able to welcome this fantastic cohort of students to the WHU – Otto Beisheim School of Management and look forward to seeing them grow as they continue their MBA journey,” commented Professor Jane Lê, who organizes the FLFC.
For more than 100 years, Save the Children have been determined to ensure that children all over the world can grow up in a healthy and safe environment. Supported by sponsors such as Neuland, Betterplace.org, Yazaki Europe, and HSBC, the innovativeness of the FLFC is increasingly being recognized by industry. The charitable sector has also drawn considerable benefits, with improved awareness of critical issues and almost 400,000 EUR of donations since the FLFC’s inception in 2016.
We invite you to watch the video of this year's Future Leaders Fundraising Challenge to celebrate and draw inspiration from our MBA students.