Launch of WHU’s new knowledge platform

With WHU KNOWLEDGE, the online knowledge platform of WHU – Otto Beisheim School of Management, one of Europe’s leading business schools is breaking new ground. Under the motto “Get inspired!”, the site now presents the latest research results and findings of the school’s business chairs. The articles are exciting, summarized in an easy-to-read manner, and always with clear practical relevance.

How must IT departments change structurally to keep pace with the digital transformation? What will winter sports look like after COVID-19? How will Bitcoin and Co. change the traditional banking world? Current research findings from WHU answer these and many more questions. They can be found in English in top-tier international academic journals – and more recently, bundled and summarized at www.whu.edu/whu-knowledge in both German and English.

Articles on WHU KNOWLEDGE are written by WHU professors and other renowned business experts and are aimed at the interested public, but above all at business leaders, journalists, political decision-makers, stakeholders and WHU alumni, who are represented in a range of executive levels and start-ups. The topics are selected for their practical relevance to everyday business life and cover nine areas of interest:

• Economics
• Entrepreneurship and Innovation
• Finance and Accounting
• Management
• Marketing and Sales
• Supply Chain Management
• Controlling
• Family Businesses and SMEs
• Sports and Management

As a service to readers, the authors provide “Tips for Practitioners”, making their findings directly applicable. In terms of content, the articles range from reader-friendly reports on relevant study results and best-practice examples from the business world to position statements and experts’ opinions on current business and economic policy issues.

The intuitive navigation through the site and the organization according to the different fields of interest allow users to get targeted information on the latest publications in the preferred field of interest or to browse the site in general for exciting developments from the world of business. The free newsletter informs subscribers immediately about the latest publications in their respective field of interest. Get inspired!

For more information about WHU KNOWLEDGE, please contact the WHU PR department at presse(at)whu.edu or visit WHU KNOWLEDGE directly at www.whu.edu/whu-knowledge.