As in previous years, WHU - Otto Beisheim School of Management was able to defend its leading position in comparison to other private business schools in Germany. This is the result of a survey of thousands of students recently conducted by the Trendence Institute. Asked for the assessment of their school by the Trendence Graduate Barometer, students of WHU awarded top grades to their business school in six out of eight categories. This time, the Trendence Institute asked more than 17,000 students in the scope of economics. Slightly more than one in ten was enrolled at a private school.
The overall result of the Trendence Ranking is composed of the students’ answers in 26 categories which are then condensed into eight main categories. WHU's results are impressive in six of these categories: professors, workplace and digital learning, practical relevance, internationality, career service and student services. In all these denominations WHU was ranked first in the scope of economics in comparison to other business schools and achieved above-average results. Moreover, WHU took second place nationwide in the category quality and topicality of the library. The Trendence Institute's survey was conducted before the outbreak of the corona pandemic. Therefore, the topic of digital learning is likely to be a little neglected by the students.
The Trendence Ranking 2020 also shows great overall satisfaction of WHU students with their business school. After grading their amount of satisfaction from 1 (fully satisfied) to 7 (very dissatisfied), WHU achieved an outstanding average score of 1.8 while other business schools achieved a score of 2.8 on average.
Additionally, the survey shows that WHU students are willing to work longer hours per week in their jobs to come than their fellow students. With this also comes the anticipation of higher future salaries. The WHU respondents indicated in the survey that the main scope of their studies was Business Administration, Marketing, and Controlling and Accounting.
Issued each year by the trendence Institute, the trendence Graduate Barometer dates back to 1999. The study provides insights into the opinions of students nearing graduation and graduates with regard to their universities and their views on careers. The survey interviewed a total of more than 60,000 students pursuing degrees in business, engineering, natural sciences, IT and other subjects at 439 colleges and universities across Germany. This year, 17,663 economics students in Bachelor’s and Master’s programs participated in the Business Edition of the survey.