WHU Knowledge

Get inspired!

WHU Knowledge is the school’s online expertise platform

Search for specific topics in one of our nine fields of interest or simply browse through our latest articles, podcasts, and videos. You never know what you might find!

WHU Knowledge is the school’s online expertise platform

Search for specific topics in one of our nine fields of interest or simply browse through our latest articles, podcasts, and videos. You never know what you might find!

About WHU Knowledge

WHU Knowledge is the online expertise platform of WHU – Otto Beisheim School of Management, one of Germany’s leading business schools. It provides hands-on insights for business executives, journalists, politicians, associations, and fellow researchers on a variety of economic and managerial subjects. WHU Knowledge combines the expertise of the school’s many chairs and promotes a lively exchange of ideas.

Search for specific topics in one of our nine fields of interest or simply browse through our latest articles. You never know what you might find! All of our articles have a solid research foundation and have been selected for their practical relevance. They are quick to the point and easy to read—and all are based on the expertise of one of Europe’s most renowned faculties in the field of economics or that of our prominent guest collaborators. Get inspired!

We are happy to inform you of our latest articles via our newsletter. If you wish to submit an article for publication, please contact us at presse(at)whu.edu.

WHU Knowledge

Brand Change for a Favorable Future

Why family businesses will need to reinvent themselves if they want to uphold their legacies

Entrepreneurship & Innovation

Management and Investors in Sync During Corporate Transformation

Dr. Sven Oleownik, Partner at EMERAM Capital Partners, on the role of leadership teams, CEOs and CFOs in companies

WHU Knowledge

The Hidden Cost of Season Tickets

Season tickets provide secure revenues for clubs. But they come at a price that could undermine the overall stadium experience.

WHU Knowledge

Retailers, Reviews, and… Robots?

How chatbots distort customer reviews—and may confuse other consumers in the future

Finance & Accounting

From the Combustion Engine to New Technologies

Dr. Yorck Schmidt, CFO of AVL List, on the transformation of the automotive industry

WHU Knowledge

Quo Vadis, Women’s Football?

A new study shows that women’s football in Europe is poised to have a bright future—but only if it overcomes certain challenges in a timely fashion

Sports and Management

“Technology Is Revolutionising Sport Performance”

Professor Sascha Schmidt evaluates the economic potential of sports on ABC Radio National in Australia

Finance & Accounting

Deals, Profitability, and Fierce Competition

Emmanuel Thomassin, former CFO of Delivery Hero, on the development of today’s food delivery business

WHU Knowledge

Growing Women’s Football Demand

Integrated football clubs could be the ticket to larger crowds—but only if club management pays close attention

WHU Knowledge

Hot or Not? The Pros and Cons When Corporates Imitate Start-Up Culture

How cultural design can lead to more acceptance in corporate venturing units—and more skepticism among stakeholders

Quicklinks

News & Insights Magazine Events About WHU

WHU Knowledge

About WHU Knowledge

Top news

Growth Potential in Women’s Sport

Brand Change for a Favorable Future

Brand Change for a Favorable Future

Management and Investors in Sync During Corporate Transformation

The Hidden Cost of Season Tickets

Retailers, Reviews, and… Robots?

From the Combustion Engine to New Technologies

Quo Vadis, Women’s Football?

“Technology Is Revolutionising Sport Performance”

Deals, Profitability, and Fierce Competition

Growing Women’s Football Demand

Hot or Not? The Pros and Cons When Corporates Imitate Start-Up Culture