WHU Knowledge

Get inspired!

WHU Knowledge is the school’s online expertise platform

Search for specific topics in one of our nine fields of interest or simply browse through our latest articles, podcasts, and videos. You never know what you might find!

WHU Knowledge is the school’s online expertise platform

Search for specific topics in one of our nine fields of interest or simply browse through our latest articles, podcasts, and videos. You never know what you might find!

About WHU Knowledge

WHU Knowledge is the online expertise platform of WHU – Otto Beisheim School of Management, one of Germany’s leading business schools. It provides hands-on insights for business executives, journalists, politicians, associations, and fellow researchers on a variety of economic and managerial subjects. WHU Knowledge combines the expertise of the school’s many chairs and promotes a lively exchange of ideas.

Search for specific topics in one of our nine fields of interest or simply browse through our latest articles. You never know what you might find! All of our articles have a solid research foundation and have been selected for their practical relevance. They are quick to the point and easy to read—and all are based on the expertise of one of Europe’s most renowned faculties in the field of economics or that of our prominent guest collaborators. Get inspired!

We are happy to inform you of our latest articles via our newsletter. If you wish to submit an article for publication, please contact us at presse(at)whu.edu.

Having What Others Can’t

WHU Knowledge

Having What Others Can’t

Why status symbols are a lot more than just money and fancy cars

Too Young. Too Female. Too Diverse.

WHU Knowledge

Too Young. Too Female. Too Diverse.

Why the boardrooms at family businesses are less diverse than those at other companies

How You Can Recharge Your Batteries during a Demanding Day

WHU Knowledge

How You Can Recharge Your Batteries during a Demanding Day

How a few minutes of laughter at work can boost your well-being and performance

“Family businesses are remarkably resilient”

Family Business & Mittelstand

“Family businesses are remarkably resilient”

Professor Nadine Kammerlander on what effects 2022, a year characterized by crisis, had on family businesses

"Deciding Strategically or Deciding Randomly?"

Economics

"Deciding Strategically or Deciding Randomly?"

The “hope is not a strategy” podcast with Professor Jürgen Weigand

"How to Learn Strategic Thinking and Acting In 34 Minutes"

Economics

"How to Learn Strategic Thinking and Acting In 34 Minutes"

The “hope is not a strategy” podcast with Professor Jürgen Weigand

Fake News is More Than Just Fabricated Content

WHU Knowledge

Fake News is More Than Just Fabricated Content

Deceptive rhetorical devices used in public and medial discourse can influence general opinion—and often go undetected

Giving Up the Past and Designing a New Future

WHU Knowledge

Giving Up the Past and Designing a New Future

How family businesses can rejuvenate pre-established structures, keep their business model cost effective, and secure survival in the times of crisis

Old Companies, New Challenges

WHU Knowledge

Old Companies, New Challenges

The capital that mid-sized, family-led companies can use to master digitalization

Is Our Health Care System About to Crash?

Economics

Is Our Health Care System About to Crash?

Professor Christian Hagist on the importance of prevention for our health care system

Quicklinks

News & Insights Magazine Events About WHU

News & Insights Magazine Events About WHU