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WHU Knowledge

Get inspired!
WHU Knowledge is the school’s online expertise platform
Search for specific topics in one of our nine fields of interest or simply browse through our latest articles, podcasts, and videos. You never know what you might find!
WHU Knowledge is the school’s online expertise platform
Search for specific topics in one of our nine fields of interest or simply browse through our latest articles, podcasts, and videos. You never know what you might find!

About WHU Knowledge

WHU Knowledge is the online expertise platform of WHU – Otto Beisheim School of Management, one of Germany’s leading business schools. It provides hands-on insights for business executives, journalists, politicians, associations, and fellow researchers on a variety of economic and managerial subjects. WHU Knowledge combines the expertise of the school’s many chairs and promotes a lively exchange of ideas.

Search for specific topics in one of our nine fields of interest or simply browse through our latest articles. You never know what you might find! All of our articles have a solid research foundation and have been selected for their practical relevance. They are quick to the point and easy to read—and all are based on the expertise of one of Europe’s most renowned faculties in the field of economics or that of our prominent guest collaborators. Get inspired!

We are happy to inform you of our latest articles via our newsletter. If you wish to submit an article for publication, please contact us at presse(at)whu.edu.

Ai’s Influence on Start-Ups and Venture Capital
Entrepreneurship & Innovation

Ai’s Influence on Start-Ups and Venture Capital

Deep tech investor Frank Thelen on what AI is and is not capable of (yet)

 
“We need to enable the biggest innovators”
Entrepreneurship & Innovation

“We need to enable the biggest innovators”

Dr. Joachim Peerlings, Chair Managing Director of Keysight Technologies Germany, on how the company stays agile and makes use of AI

 
A Look at the Cost Explosion in the Healthcare System
WHU Knowledge

A Look at the Cost Explosion in the Healthcare System

Why pharmaceutical expenditures in Germany will drastically increase over time

 
Soccer and American Football – Compatibility or Competition?
Sports and Management

Soccer and American Football – Compatibility or Competition?

Professor Schmidt on DAZN to discuss American football’s increased popularity in Germany

 
"We Want to Serve the Market—Not Oversupply It"
Entrepreneurship & Innovation

"We Want to Serve the Market—Not Oversupply It"

Harald Wilhelm, CFO of Mercedes Benz, on the company’s strategy and its advancement in e-moblity

 
Spectacular Transfers Despite a Mountain of Debt - How Does That Work?
Sports and Management

Spectacular Transfers Despite a Mountain of Debt - How Does That Work?

Professor Sascha Schmidt about the FC Barcelona in an Inside Football Interview with DAZN

 
“Steering Must Become More Flexible”
Management & Controlling

“Steering Must Become More Flexible”

Professor Utz Schäffer guests on the Performance Manager Podcast to discuss forecasts from the field of controlling

 
“Creating a Sustainable Future Through Impact Investing”
Family Business & Mittelstand

“Creating a Sustainable Future Through Impact Investing”

Dagmar Nixdorf on investing capital reasonably to foster ESG standards

 
How Artificial Intelligence is Changing Sports Business
Sports and Management

How Artificial Intelligence is Changing Sports Business

New technologies could soon offer unimagined opportunities for athletes, organizers, coaches, and audiences

 
Having What Others Can’t
WHU Knowledge

Having What Others Can’t

Why status symbols are a lot more than just money and fancy cars

 
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