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WHU Knowledge

Get inspired!
WHU Knowledge is the school’s online expertise platform
Search for specific topics in one of our nine fields of interest or simply browse through our latest articles, podcasts, and videos. You never know what you might find!
WHU Knowledge is the school’s online expertise platform
Search for specific topics in one of our nine fields of interest or simply browse through our latest articles, podcasts, and videos. You never know what you might find!

About WHU Knowledge

WHU Knowledge is the online expertise platform of WHU – Otto Beisheim School of Management, one of Germany’s leading business schools. It provides hands-on insights for business executives, journalists, politicians, associations, and fellow researchers on a variety of economic and managerial subjects. WHU Knowledge combines the expertise of the school’s many chairs and promotes a lively exchange of ideas.

Search for specific topics in one of our nine fields of interest or simply browse through our latest articles. You never know what you might find! All of our articles have a solid research foundation and have been selected for their practical relevance. They are quick to the point and easy to read—and all are based on the expertise of one of Europe’s most renowned faculties in the field of economics or that of our prominent guest collaborators. Get inspired!

We are happy to inform you of our latest articles via our newsletter. If you wish to submit an article for publication, please contact us at presse(at)whu.edu.

"An IPO paves the way for internationalization!"
Entrepreneurship & Innovation

"An IPO paves the way for internationalization!"

Philipp Utz on the path of a family business to the stock exchange

 
Concepts for More Sustainable Air Traffic Management
WHU Knowledge

Concepts for More Sustainable Air Traffic Management

How better capacity planning and air traffic management charging can substantially reduce flight emissions in Europe

 
“We see ourselves like a shoppable magazine”
Entrepreneurship & Innovation

“We see ourselves like a shoppable magazine”

Sebastion Säuberlich (CFO) on Westwing’s innovative business model

 
Why the Announced Multi-Billion Euro Tech Fund is a Bad Idea
WHU Knowledge

Why the Announced Multi-Billion Euro Tech Fund is a Bad Idea

Public funding is not suitable for playing the venture capital game

 
From Print Publisher to Leading Digital Media Group
Entrepreneurship & Innovation

From Print Publisher to Leading Digital Media Group

Dr. Julian Deutz, CFO of Axel Springer, on the transformation over the past 20 years

 
Innovation Works Differently
Entrepreneurship & Innovation

Innovation Works Differently

What characteristics do top innovators bring to the table?

 
From Family Business to International Technology Group
Entrepreneurship & Innovation

From Family Business to International Technology Group

Dr. Peter Zattler, CFO of Giesecke+Devrient, in a new podcast episode

 
Why Germany is Losing the Innovation Battle
WHU Knowledge

Why Germany is Losing the Innovation Battle

German policymakers need to better understand the distinction between invention and innovation

 
“Transforming to a Platform Business”
Entrepreneurship & Innovation

“Transforming to a Platform Business”

Gisbert Rühl speaking about what transforming the company means for employees, culture, and stakeholders

 
From Machine Builder to High-Tech Company
Entrepreneurship & Innovation

From Machine Builder to High-Tech Company

Dr. Lars Grünert of Trumpf giving insights in "Leading Corporate Transformation”

 
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