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WHU Knowledge

Get inspired!
WHU Knowledge is the school’s online expertise platform
Search for specific topics in one of our nine fields of interest or simply browse through our latest articles, podcasts, and videos. You never know what you might find!
WHU Knowledge is the school’s online expertise platform
Search for specific topics in one of our nine fields of interest or simply browse through our latest articles, podcasts, and videos. You never know what you might find!

About WHU Knowledge

WHU Knowledge is the online expertise platform of WHU – Otto Beisheim School of Management, one of Germany’s leading business schools. It provides hands-on insights for business executives, journalists, politicians, associations, and fellow researchers on a variety of economic and managerial subjects. WHU Knowledge combines the expertise of the school’s many chairs and promotes a lively exchange of ideas.

Search for specific topics in one of our nine fields of interest or simply browse through our latest articles. You never know what you might find! All of our articles have a solid research foundation and have been selected for their practical relevance. They are quick to the point and easy to read—and all are based on the expertise of one of Europe’s most renowned faculties in the field of economics or that of our prominent guest collaborators. Get inspired!

We are happy to inform you of our latest articles via our newsletter. If you wish to submit an article for publication, please contact us at presse(at)whu.edu.

"We Want to Serve the Market—Not Oversupply It"
Entrepreneurship & Innovation

"We Want to Serve the Market—Not Oversupply It"

Harald Wilhelm, CFO of Mercedes Benz, on the company’s strategy and its advancement in e-moblity

 
Spectacular Transfers Despite a Mountain of Debt - How Does That Work?
Sports and Management

Spectacular Transfers Despite a Mountain of Debt - How Does That Work?

Professor Sascha Schmidt about the FC Barcelona in an Inside Football Interview with DAZN

 
How Artificial Intelligence is Changing Sports Business
WHU Knowledge

How Artificial Intelligence is Changing Sports Business

New technologies could soon offer unimagined opportunities for athletes, organizers, coaches, and audiences

 
How Artificial Intelligence is Changing Sports Business
Sports and Management

How Artificial Intelligence is Changing Sports Business

New technologies could soon offer unimagined opportunities for athletes, organizers, coaches, and audiences

 
Having What Others Can’t
WHU Knowledge

Having What Others Can’t

Why status symbols are a lot more than just money and fancy cars

 
How Sports Organizations Can Prepare for the Future
Sports and Management

How Sports Organizations Can Prepare for the Future

Professor Sascha Schmidt on “future readiness” for the Sports Maniac podcast

 
How CFOs Can Prevent Your Company from Overpaying during M&As
WHU Knowledge

How CFOs Can Prevent Your Company from Overpaying during M&As

Three attributes can make a CFO perform significantly better during acquisitions

 
The Use of Robotics in Sports Business
Sports and Management

The Use of Robotics in Sports Business

Many new robotics applications will evolve in the future of sports

 
How You Can Recharge Your Batteries during a Demanding Day
WHU Knowledge

How You Can Recharge Your Batteries during a Demanding Day

How a few minutes of laughter at work can boost your well-being and performance

 
"An IPO paves the way for internationalization!"
Entrepreneurship & Innovation

"An IPO paves the way for internationalization!"

Philipp Utz on the path of a family business to the stock exchange

 
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