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WHU Knowledge

Get inspired!
WHU Knowledge is the school’s online expertise platform
Search for specific topics in one of our nine fields of interest or simply browse through our latest articles, podcasts, and videos. You never know what you might find!
WHU Knowledge is the school’s online expertise platform
Search for specific topics in one of our nine fields of interest or simply browse through our latest articles, podcasts, and videos. You never know what you might find!

About WHU Knowledge

WHU Knowledge is the online expertise platform of WHU – Otto Beisheim School of Management, one of Germany’s leading business schools. It provides hands-on insights for business executives, journalists, politicians, associations, and fellow researchers on a variety of economic and managerial subjects. WHU Knowledge combines the expertise of the school’s many chairs and promotes a lively exchange of ideas.

Search for specific topics in one of our nine fields of interest or simply browse through our latest articles. You never know what you might find! All of our articles have a solid research foundation and have been selected for their practical relevance. They are quick to the point and easy to read—and all are based on the expertise of one of Europe’s most renowned faculties in the field of economics or that of our prominent guest collaborators. Get inspired!

We are happy to inform you of our latest articles via our newsletter. If you wish to submit an article for publication, please contact us at presse(at)whu.edu.

The Metaverse Era! ...for the Sports Industry as Well?
WHU Knowledge

The Metaverse Era! ...for the Sports Industry as Well?

A new consumer experience for sports enthusiasts

 
The Impact of Technology on Global Football
WHU Knowledge

The Impact of Technology on Global Football

The artistic element will still make the difference

 
Augmented Reality, Virtual Reality, and Mixed Reality
WHU Knowledge

Augmented Reality, Virtual Reality, and Mixed Reality

Hype or gamechanger for the sports business?

 
How Artificial Intelligence is Changing Sports Business
WHU Knowledge

How Artificial Intelligence is Changing Sports Business

From Advanced Analytics to AI

 
Tokyo Olympics Without Crowds
WHU Knowledge

Tokyo Olympics Without Crowds

Will the home nation’s medal chances suffer?

 
Sports Sponsorship at the Crossroads
WHU Knowledge

Sports Sponsorship at the Crossroads

How sports sponsorships will benefit from disruptive times

 
From the Spot
WHU Knowledge

From the Spot

Is it decisive who wins the coin toss ahead of a penalty shootout?

 
COVID-19 Set to Accelerate Technological Innovation in European Winter Sports
WHU Knowledge

COVID-19 Set to Accelerate Technological Innovation in European Winter Sports

Experts forecast the impact of COVID-19 on the future of the industry

 
Future Scenarios for Sports
WHU Knowledge

Future Scenarios for Sports

The potential impact on athletes, consumers, and managers

 
Future Scenarios for Sports
Sports and Management

Future Scenarios for Sports

Professor Sascha L. Schmidt on technological change and its impact on sports

 
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