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WHU Knowledge

Get inspired!
WHU Knowledge is the school’s online expertise platform
Search for specific topics in one of our nine fields of interest or simply browse through our latest articles, podcasts, and videos. You never know what you might find!
WHU Knowledge is the school’s online expertise platform
Search for specific topics in one of our nine fields of interest or simply browse through our latest articles, podcasts, and videos. You never know what you might find!

About WHU Knowledge

WHU Knowledge is the online expertise platform of WHU – Otto Beisheim School of Management, one of Germany’s leading business schools. It provides hands-on insights for business executives, journalists, politicians, associations, and fellow researchers on a variety of economic and managerial subjects. WHU Knowledge combines the expertise of the school’s many chairs and promotes a lively exchange of ideas.

Search for specific topics in one of our nine fields of interest or simply browse through our latest articles. You never know what you might find! All of our articles have a solid research foundation and have been selected for their practical relevance. They are quick to the point and easy to read—and all are based on the expertise of one of Europe’s most renowned faculties in the field of economics or that of our prominent guest collaborators. Get inspired!

We are happy to inform you of our latest articles via our newsletter. If you wish to submit an article for publication, please contact us at presse(at)whu.edu.

Top news

The Future of AI, Cloud Adoption, and Fostering a “Learn-it-All” Culture
WHU Knowledge

The Future of AI, Cloud Adoption, and Fostering a “Learn-it-All” Culture

Christian Schätz, COO of Microsoft Germany, on how one of the world’s leading technology companies views the future of AI

 
“Don’t Remain in Your Own Bubble”
WHU Knowledge

“Don’t Remain in Your Own Bubble”

Bernard Krone on the growing pressure facing mid-sized companies from regulation, technology, and global competition

 
Crisis Management in Civil Society—And What Companies Can Learn from It
WHU Knowledge

Crisis Management in Civil Society—And What Companies Can Learn from It

To-do lists, check lists, shopping lists. Lists are a rather common part of everyday life—and they could be vital integration and administrative tools…

 
"Deciding Strategically or Deciding Randomly?"
Economics

"Deciding Strategically or Deciding Randomly?"

The “hope is not a strategy” podcast with Professor Jürgen Weigand

 
"How to Learn Strategic Thinking and Acting In 34 Minutes"
Economics

"How to Learn Strategic Thinking and Acting In 34 Minutes"

The “hope is not a strategy” podcast with Professor Jürgen Weigand

 
Fake News is More Than Just Fabricated Content
WHU Knowledge

Fake News is More Than Just Fabricated Content

Deceptive rhetorical devices used in public and medial discourse can influence general opinion—and often go undetected

 
Are Social Desirability Scales Even Desirable?
WHU Knowledge

Are Social Desirability Scales Even Desirable?

Why it is impossible to give the right response with social desirability scales

 
Is Our Health Care System About to Crash?
Economics

Is Our Health Care System About to Crash?

Professor Christian Hagist on the importance of prevention for our health care system

 
When Managers “Kiss Up and Kick Down”
WHU Knowledge

When Managers “Kiss Up and Kick Down”

To get ahead in their careers, some managers today use questionable tactics—and companies can do something about it.

 
When Employers Fail to Deliver on Their Promises
WHU Knowledge

When Employers Fail to Deliver on Their Promises

How mindfulness can help when a psychological breach occurs

 
Do Premium Memberships Live Up to Expectation?
Marketing & Sales

Do Premium Memberships Live Up to Expectation?

The benefits reaped in professional networking platforms are largely contingent on individual behavior

 
Concepts for More Sustainable Air Traffic Management
WHU Knowledge

Concepts for More Sustainable Air Traffic Management

How better capacity planning and air traffic management charging can substantially reduce flight emissions in Europe

 
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