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WHU Knowledge

Get inspired!
WHU Knowledge is the school’s online expertise platform
Search for specific topics in one of our nine fields of interest or simply browse through our latest articles, podcasts, and videos. You never know what you might find!
WHU Knowledge is the school’s online expertise platform
Search for specific topics in one of our nine fields of interest or simply browse through our latest articles, podcasts, and videos. You never know what you might find!

About WHU Knowledge

WHU Knowledge is the online expertise platform of WHU – Otto Beisheim School of Management, one of Germany’s leading business schools. It provides hands-on insights for business executives, journalists, politicians, associations, and fellow researchers on a variety of economic and managerial subjects. WHU Knowledge combines the expertise of the school’s many chairs and promotes a lively exchange of ideas.

Search for specific topics in one of our nine fields of interest or simply browse through our latest articles. You never know what you might find! All of our articles have a solid research foundation and have been selected for their practical relevance. They are quick to the point and easy to read—and all are based on the expertise of one of Europe’s most renowned faculties in the field of economics or that of our prominent guest collaborators. Get inspired!

We are happy to inform you of our latest articles via our newsletter. If you wish to submit an article for publication, please contact us at presse(at)whu.edu.

Top news

The World of Brands at a Crossroads
WHU Knowledge

The World of Brands at a Crossroads

Green and conventional brands alike must adapt if they want to remain relevant in the market

 
The Future of AI, Cloud Adoption, and Fostering a “Learn-it-All” Culture
WHU Knowledge

The Future of AI, Cloud Adoption, and Fostering a “Learn-it-All” Culture

Christian Schätz, COO of Microsoft Germany, on how one of the world’s leading technology companies views the future of AI

 
Having What Others Can’t
WHU Knowledge

Having What Others Can’t

Why status symbols are a lot more than just money and fancy cars

 
Working Efficiently in Times of Great Challenges
Finance & Accounting

Working Efficiently in Times of Great Challenges

Christian Ladurner, CFO of Hensoldt AG, on the impact of disrupted supply chains and inflation

 
Too Young. Too Female. Too Diverse.
WHU Knowledge

Too Young. Too Female. Too Diverse.

Why the boardrooms at family businesses are less diverse than those at other companies

 
How You Can Recharge Your Batteries during a Demanding Day
WHU Knowledge

How You Can Recharge Your Batteries during a Demanding Day

How a few minutes of laughter at work can boost your well-being and performance

 
“Family businesses are remarkably resilient”
Family Business & Mittelstand

“Family businesses are remarkably resilient”

Professor Nadine Kammerlander on what effects 2022, a year characterized by crisis, had on family businesses

 
Crisis Management in Civil Society—And What Companies Can Learn from It
WHU Knowledge

Crisis Management in Civil Society—And What Companies Can Learn from It

To-do lists, check lists, shopping lists. Lists are a rather common part of everyday life—and they could be vital integration and administrative tools…

 
"Deciding Strategically or Deciding Randomly?"
Economics

"Deciding Strategically or Deciding Randomly?"

The “hope is not a strategy” podcast with Professor Jürgen Weigand

 
"How to Learn Strategic Thinking and Acting In 34 Minutes"
Economics

"How to Learn Strategic Thinking and Acting In 34 Minutes"

The “hope is not a strategy” podcast with Professor Jürgen Weigand

 
"An IPO paves the way for internationalization!"
Entrepreneurship & Innovation

"An IPO paves the way for internationalization!"

Philipp Utz on the path of a family business to the stock exchange

 
Giving Up the Past and Designing a New Future
WHU Knowledge

Giving Up the Past and Designing a New Future

How family businesses can rejuvenate pre-established structures, keep their business model cost effective, and secure survival in the times of crisis

 
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