WHU Knowledge

Get inspired!

WHU Knowledge is the school’s online expertise platform

Search for specific topics in one of our nine fields of interest or simply browse through our latest articles, podcasts, and videos. You never know what you might find!

WHU Knowledge is the school’s online expertise platform

Search for specific topics in one of our nine fields of interest or simply browse through our latest articles, podcasts, and videos. You never know what you might find!

About WHU Knowledge

WHU Knowledge is the online expertise platform of WHU – Otto Beisheim School of Management, one of Germany’s leading business schools. It provides hands-on insights for business executives, journalists, politicians, associations, and fellow researchers on a variety of economic and managerial subjects. WHU Knowledge combines the expertise of the school’s many chairs and promotes a lively exchange of ideas.

Search for specific topics in one of our nine fields of interest or simply browse through our latest articles. You never know what you might find! All of our articles have a solid research foundation and have been selected for their practical relevance. They are quick to the point and easy to read—and all are based on the expertise of one of Europe’s most renowned faculties in the field of economics or that of our prominent guest collaborators. Get inspired!

We are happy to inform you of our latest articles via our newsletter. If you wish to submit an article for publication, please contact us at presse(at)whu.edu.

Ansgar Heise, Heise Group, im Podcast "Zukunft Familienunternehmen"

WHU Knowledge

How AI and Venture Clienting Are Transforming Family Businesses

Ansgar Heise, Heise Group, on leadership, succession, and the future of a fourth-generation family business

Die Forschung an der WHU zeigt, dass Mensch und KI sich bei der Führungskräfteentwicklung hervorragend ergänzen können.

WHU Knowledge

AI Coaches: Increased Competition, or the Perfect Companion?

Humans and artificial intelligence can—and should—work together, even when coaching today’s business managers

The World of Brands at a Crossroads

WHU Knowledge

The World of Brands at a Crossroads

Green and conventional brands alike must adapt if they want to remain relevant in the market

The Future of AI, Cloud Adoption, and Fostering a “Learn-it-All” Culture

WHU Knowledge

The Future of AI, Cloud Adoption, and Fostering a “Learn-it-All” Culture

Christian Schätz, COO of Microsoft Germany, on how one of the world’s leading technology companies views the future of AI

“Don’t Remain in Your Own Bubble”

WHU Knowledge

“Don’t Remain in Your Own Bubble”

Bernard Krone on the growing pressure facing mid-sized companies from regulation, technology, and global competition

Why Harvard Studied Thomas Müller

WHU Knowledge

Why Harvard Studied Thomas Müller

HBS study involving Sascha L. Schmidt and Alexander Liebhart sheds light on the extraordinary abilities of the exceptional football player

WHU Knowledge

The Yin and Yang of Brand Portfolios

How lighthouse brands drive sustainability transformations in organizations

Balancing Agility, Scale, and Purpose

Entrepreneurship & Innovation

Balancing Agility, Scale, and Purpose

Jan Philipp Schmitz, Executive Vice President at Ardian, on growing and transforming one of the world’s leading private investment houses

“Cultural change means changing yourself”

Entrepreneurship & Innovation

“Cultural change means changing yourself”

Why software and AI specialist Brickmakers turns employees into co-entrepreneurs

“Wealth Tax vs. Social Reform: Does Merz Have to Make a Decision?”

WHU Knowledge

“Wealth Tax vs. Social Reform: Does Merz Have to Make a Decision?”

Professor Christian Hagist on the “Im Loop” podcast by Finanzfluss

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News & Insights Magazine Events About WHU

News & Insights Magazine Events About WHU