WHU - Startseite | Logo

WHU Knowledge

Get inspired!
WHU Knowledge is the school’s online expertise platform
Search for specific topics in one of our nine fields of interest or simply browse through our latest articles, podcasts, and videos. You never know what you might find!
WHU Knowledge is the school’s online expertise platform
Search for specific topics in one of our nine fields of interest or simply browse through our latest articles, podcasts, and videos. You never know what you might find!

About WHU Knowledge

WHU Knowledge is the online expertise platform of WHU – Otto Beisheim School of Management, one of Germany’s leading business schools. It provides hands-on insights for business executives, journalists, politicians, associations, and fellow researchers on a variety of economic and managerial subjects. WHU Knowledge combines the expertise of the school’s many chairs and promotes a lively exchange of ideas.

Search for specific topics in one of our nine fields of interest or simply browse through our latest articles. You never know what you might find! All of our articles have a solid research foundation and have been selected for their practical relevance. They are quick to the point and easy to read—and all are based on the expertise of one of Europe’s most renowned faculties in the field of economics or that of our prominent guest collaborators. Get inspired!

We are happy to inform you of our latest articles via our newsletter. If you wish to submit an article for publication, please contact us at presse(at)whu.edu.

Maximum Revenue at the FIFA World Cup
WHU Knowledge

Maximum Revenue at the FIFA World Cup

Professor Dominik Schreyer on why the 2026 FIFA World Cup was a financial success

 
Die Forschung an der WHU zeigt, dass Mensch und KI sich bei der Führungskräfteentwicklung hervorragend ergänzen können.
WHU Knowledge

AI Coaches: Increased Competition, or the Perfect Companion?

Humans and artificial intelligence can—and should—work together, even when coaching today’s business managers

 
The Future of AI, Cloud Adoption, and Fostering a “Learn-it-All” Culture
WHU Knowledge

The Future of AI, Cloud Adoption, and Fostering a “Learn-it-All” Culture

Christian Schätz, COO of Microsoft Germany, on how one of the world’s leading technology companies views the future of AI

 
Why Harvard Studied Thomas Müller
WHU Knowledge

Why Harvard Studied Thomas Müller

HBS study involving Sascha L. Schmidt and Alexander Liebhart sheds light on the extraordinary abilities of the exceptional football player

 
Balancing Agility, Scale, and Purpose
Entrepreneurship & Innovation

Balancing Agility, Scale, and Purpose

Jan Philipp Schmitz, Executive Vice President at Ardian, on growing and transforming one of the world’s leading private investment houses

 
“Cultural change means changing yourself”
Entrepreneurship & Innovation

“Cultural change means changing yourself”

Why software and AI specialist Brickmakers turns employees into co-entrepreneurs

 
From Tool to Co-Creator
WHU Knowledge

From Tool to Co-Creator

How generative AI is redefining innovation across the corporate landscape

 
Was attendance at this year’s FIFA Club World Cup truly that low?
WHU Knowledge

Was attendance at this year’s FIFA Club World Cup truly that low?

What the tournament can learn from the UEFA Women's Euro in Switzerland

 
New Data-Support Tool Lowers Costs and Increases Efficiency for Today’s Airlines
WHU Knowledge

New Data-Support Tool Lowers Costs and Increases Efficiency for Today’s Airlines

Aircraft maintenance is important—and expensive. WHU and Skailark have developed a new tool to lower airlines’ expenditures.

 
“Family, power, and money always play a role”
Entrepreneurship & Innovation

“Family, power, and money always play a role”

Dr. Lis Hannemann-Strenger on corporate succession in the Strenger Group

 
WHU - Startseite | Logo