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WHU Knowledge

Get inspired!
WHU Knowledge is the school’s online expertise platform
Search for specific topics in one of our nine fields of interest or simply browse through our latest articles, podcasts, and videos. You never know what you might find!
WHU Knowledge is the school’s online expertise platform
Search for specific topics in one of our nine fields of interest or simply browse through our latest articles, podcasts, and videos. You never know what you might find!

About WHU Knowledge

WHU Knowledge is the online expertise platform of WHU – Otto Beisheim School of Management, one of Germany’s leading business schools. It provides hands-on insights for business executives, journalists, politicians, associations, and fellow researchers on a variety of economic and managerial subjects. WHU Knowledge combines the expertise of the school’s many chairs and promotes a lively exchange of ideas.

Search for specific topics in one of our nine fields of interest or simply browse through our latest articles. You never know what you might find! All of our articles have a solid research foundation and have been selected for their practical relevance. They are quick to the point and easy to read—and all are based on the expertise of one of Europe’s most renowned faculties in the field of economics or that of our prominent guest collaborators. Get inspired!

We are happy to inform you of our latest articles via our newsletter. If you wish to submit an article for publication, please contact us at presse(at)whu.edu.

“Cultural change means changing yourself”
Entrepreneurship & Innovation

“Cultural change means changing yourself”

Why software and AI specialist Brickmakers turns employees into co-entrepreneurs

 
From Tool to Co-Creator
WHU Knowledge

From Tool to Co-Creator

How generative AI is redefining innovation across the corporate landscape

 
Was attendance at this year’s FIFA Club World Cup truly that low?
WHU Knowledge

Was attendance at this year’s FIFA Club World Cup truly that low?

What the tournament can learn from the UEFA Women's Euro in Switzerland

 
“Family, power, and money always play a role”
Entrepreneurship & Innovation

“Family, power, and money always play a role”

Dr. Lis Hannemann-Strenger on corporate succession in the Strenger Group

 
Big Egos and Technological Breakthrough Innovation
WHU Knowledge

Big Egos and Technological Breakthrough Innovation

What corporate board members must have to help overconfident CEOs produce breakthrough innovations

 
Transformation in the family business: edding rewrites sustainability
Entrepreneurship & Innovation

Transformation in the family business: edding rewrites sustainability

When a change process in a family business comes to a halt: what entrepreneurs can learn from edding

 
Growth Potential in Women’s Sport
Sports and Management

Growth Potential in Women’s Sport

Professor Dominik Schreyer explains in the “Sportsidols” podcast what opportunities await women's soccer

 
Management and Investors in Sync During Corporate Transformation
Entrepreneurship & Innovation

Management and Investors in Sync During Corporate Transformation

Dr. Sven Oleownik, Partner at EMERAM Capital Partners, on the role of leadership teams, CEOs and CFOs in companies

 
The Hidden Cost of Season Tickets
WHU Knowledge

The Hidden Cost of Season Tickets

Season tickets provide secure revenues for clubs. But they come at a price that could undermine the overall stadium experience.

 
Quo Vadis, Women’s Football?
WHU Knowledge

Quo Vadis, Women’s Football?

A new study shows that women’s football in Europe is poised to have a bright future—but only if it overcomes certain challenges in a timely fashion

 
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