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WHU Knowledge

Get inspired!
WHU Knowledge is the school’s online expertise platform
Search for specific topics in one of our nine fields of interest or simply browse through our latest articles, podcasts, and videos. You never know what you might find!
WHU Knowledge is the school’s online expertise platform
Search for specific topics in one of our nine fields of interest or simply browse through our latest articles, podcasts, and videos. You never know what you might find!

About WHU Knowledge

WHU Knowledge is the online expertise platform of WHU – Otto Beisheim School of Management, one of Germany’s leading business schools. It provides hands-on insights for business executives, journalists, politicians, associations, and fellow researchers on a variety of economic and managerial subjects. WHU Knowledge combines the expertise of the school’s many chairs and promotes a lively exchange of ideas.

Search for specific topics in one of our nine fields of interest or simply browse through our latest articles. You never know what you might find! All of our articles have a solid research foundation and have been selected for their practical relevance. They are quick to the point and easy to read—and all are based on the expertise of one of Europe’s most renowned faculties in the field of economics or that of our prominent guest collaborators. Get inspired!

We are happy to inform you of our latest articles via our newsletter. If you wish to submit an article for publication, please contact us at presse(at)whu.edu.

Quo Vadis, Women’s Football?
WHU Knowledge

Quo Vadis, Women’s Football?

A new study shows that women’s football in Europe is poised to have a bright future—but only if it overcomes certain challenges in a timely fashion

 
“Technology Is Revolutionising Sport Performance”
Sports and Management

“Technology Is Revolutionising Sport Performance”

Professor Sascha Schmidt evaluates the economic potential of sports on ABC Radio National in Australia

 
Growing Women’s Football Demand
WHU Knowledge

Growing Women’s Football Demand

Integrated football clubs could be the ticket to larger crowds—but only if club management pays close attention

 
Prof. Kammerlander Meets ROWE Mineralölwerk’s New Leadership Team
Family Business & Mittelstand

Prof. Kammerlander Meets ROWE Mineralölwerk’s New Leadership Team

Professor Kammerlander speaks with Dr. Alexandra Kohlmann and Stefan Wermter about the firm’s smooth generational transition in leadership

 
Innovation in Sports
WHU Knowledge

Innovation in Sports

What will sporting matches look like in the future—and what role will technology play? (starting 32:35 min.)

 
Business Model Innovations Are Key to Success
WHU Knowledge

Business Model Innovations Are Key to Success

Three factors determine how profitable innovations will be

 
“Holdings Mean Growth for the Family Company”
Family Business & Mittelstand

“Holdings Mean Growth for the Family Company”

From family business to entrepreneurial family

 
Soccer and American Football – Compatibility or Competition?
Sports and Management

Soccer and American Football – Compatibility or Competition?

Professor Schmidt on DAZN to discuss American football’s increased popularity in Germany

 
Spectacular Transfers Despite a Mountain of Debt - How Does That Work?
Sports and Management

Spectacular Transfers Despite a Mountain of Debt - How Does That Work?

Professor Sascha Schmidt about the FC Barcelona in an Inside Football Interview with DAZN

 
How Artificial Intelligence is Changing Sports Business
WHU Knowledge

How Artificial Intelligence is Changing Sports Business

New technologies could soon offer unimagined opportunities for athletes, organizers, coaches, and audiences

 
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