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WHU Knowledge

Get inspired!
WHU Knowledge is the school’s online expertise platform
Search for specific topics in one of our nine fields of interest or simply browse through our latest articles, podcasts, and videos. You never know what you might find!
WHU Knowledge is the school’s online expertise platform
Search for specific topics in one of our nine fields of interest or simply browse through our latest articles, podcasts, and videos. You never know what you might find!

About WHU Knowledge

WHU Knowledge is the online expertise platform of WHU – Otto Beisheim School of Management, one of Germany’s leading business schools. It provides hands-on insights for business executives, journalists, politicians, associations, and fellow researchers on a variety of economic and managerial subjects. WHU Knowledge combines the expertise of the school’s many chairs and promotes a lively exchange of ideas.

Search for specific topics in one of our nine fields of interest or simply browse through our latest articles. You never know what you might find! All of our articles have a solid research foundation and have been selected for their practical relevance. They are quick to the point and easy to read—and all are based on the expertise of one of Europe’s most renowned faculties in the field of economics or that of our prominent guest collaborators. Get inspired!

We are happy to inform you of our latest articles via our newsletter. If you wish to submit an article for publication, please contact us at presse(at)whu.edu.

Do Premium Memberships Live Up to Expectation?
Marketing & Sales

Do Premium Memberships Live Up to Expectation?

The benefits reaped in professional networking platforms are largely contingent on individual behavior

 
Should Board Members Take a Stand?
WHU Knowledge

Should Board Members Take a Stand?

How DAX board members on LinkedIn discuss the war in Ukraine and what International Women’s Day has to do with it

 
Do the Premium Memberships Offered by Professional Networking Platforms Live Up to Expectation?
WHU Knowledge

Do the Premium Memberships Offered by Professional Networking Platforms Live Up to Expectation?

The benefits reaped are largely contingent on individual behavior

 
It’s Not All About Ads
WHU Knowledge

It’s Not All About Ads

What are critical elements and considerations while founding a start-up?

 
How Premiumization Might Help to Enlarge Market Shares
WHU Knowledge

How Premiumization Might Help to Enlarge Market Shares

Unternehmen können versuchen, einzelne Marken oder ihr gesamtes Portfolio in einem höheren Preissegment anzusiedeln. Das kann die Gewinne steigern,…

 

WHU KNOWLEDGE Newsletter

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