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WHU Knowledge

Get inspired!
WHU Knowledge is the school’s online expertise platform
Search for specific topics in one of our nine fields of interest or simply browse through our latest articles, podcasts, and videos. You never know what you might find!
WHU Knowledge is the school’s online expertise platform
Search for specific topics in one of our nine fields of interest or simply browse through our latest articles, podcasts, and videos. You never know what you might find!

About WHU Knowledge

WHU Knowledge is the online expertise platform of WHU – Otto Beisheim School of Management, one of Germany’s leading business schools. It provides hands-on insights for business executives, journalists, politicians, associations, and fellow researchers on a variety of economic and managerial subjects. WHU Knowledge combines the expertise of the school’s many chairs and promotes a lively exchange of ideas.

Search for specific topics in one of our nine fields of interest or simply browse through our latest articles. You never know what you might find! All of our articles have a solid research foundation and have been selected for their practical relevance. They are quick to the point and easy to read—and all are based on the expertise of one of Europe’s most renowned faculties in the field of economics or that of our prominent guest collaborators. Get inspired!

We are happy to inform you of our latest articles via our newsletter. If you wish to submit an article for publication, please contact us at presse(at)whu.edu.

Management and Investors in Sync During Corporate Transformation
Entrepreneurship & Innovation

Management and Investors in Sync During Corporate Transformation

Dr. Sven Oleownik, Partner at EMERAM Capital Partners, on the role of leadership teams, CEOs and CFOs in companies

 
Retailers, Reviews, and… Robots?
WHU Knowledge

Retailers, Reviews, and… Robots?

How chatbots distort customer reviews—and may confuse other consumers in the future

 
Hot or Not? The Pros and Cons When Corporates Imitate Start-Up Culture
WHU Knowledge

Hot or Not? The Pros and Cons When Corporates Imitate Start-Up Culture

How cultural design can lead to more acceptance in corporate venturing units—and more skepticism among stakeholders

 
The Green Fleets of Tomorrow
WHU Knowledge

The Green Fleets of Tomorrow

How new optimization models are helping fleet managers more cost-effectively reach their sustainability goals

 
The Economics of Empty Seats
Entrepreneurship & Innovation

The Economics of Empty Seats

Professor Dominik Schreyer on the consequences of no-show behavior in stadiums

 
Professor Dries Faems - How WHU Advances Entrepreneurship
Entrepreneurship & Innovation

How WHU Advances Entrepreneurship

Professor Dries Faems speaks with AlpMomentum about the entrepreneurial spirit that prevails at WHU

 
“In many companies, we see a distinct scapegoating culture”
Management & Controlling

“In many companies, we see a distinct scapegoating culture”

Professor Miriam Müthel speaking with the Rethink Work podcast about how to react when mistakes happen

 
Do leadership development programs deliver what they promise? Well, it depends …
WHU Knowledge

Do leadership development programs deliver what they promise? Well, it depends …

Demand for leadership development programs is high—but companies may have their own goals when pursuing them

 
The State of Venture Funding in Germany
Entrepreneurship & Innovation

The State of Venture Funding in Germany

Maximilian Eckel on what it takes to thrive in Germany’s competitive start-up scene

 
Everything Under Control?
WHU Knowledge

Everything Under Control?

Why relinquishing control is harder than taking it

 
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