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WHU Knowledge

Get inspired!
WHU Knowledge is the school’s online expertise platform
Search for specific topics in one of our nine fields of interest or simply browse through our latest articles, podcasts, and videos. You never know what you might find!
WHU Knowledge is the school’s online expertise platform
Search for specific topics in one of our nine fields of interest or simply browse through our latest articles, podcasts, and videos. You never know what you might find!

About WHU Knowledge

WHU Knowledge is the online expertise platform of WHU – Otto Beisheim School of Management, one of Germany’s leading business schools. It provides hands-on insights for business executives, journalists, politicians, associations, and fellow researchers on a variety of economic and managerial subjects. WHU Knowledge combines the expertise of the school’s many chairs and promotes a lively exchange of ideas.

Search for specific topics in one of our nine fields of interest or simply browse through our latest articles. You never know what you might find! All of our articles have a solid research foundation and have been selected for their practical relevance. They are quick to the point and easy to read—and all are based on the expertise of one of Europe’s most renowned faculties in the field of economics or that of our prominent guest collaborators. Get inspired!

We are happy to inform you of our latest articles via our newsletter. If you wish to submit an article for publication, please contact us at presse(at)whu.edu.

Retailers, Reviews, and… Robots?
WHU Knowledge

Retailers, Reviews, and… Robots?

How chatbots distort customer reviews—and may confuse other consumers in the future

 
Hot or Not? The Pros and Cons When Corporates Imitate Start-Up Culture
WHU Knowledge

Hot or Not? The Pros and Cons When Corporates Imitate Start-Up Culture

How cultural design can lead to more acceptance in corporate venturing units—and more skepticism among stakeholders

 
The Green Fleets of Tomorrow
WHU Knowledge

The Green Fleets of Tomorrow

How new optimization models are helping fleet managers more cost-effectively reach their sustainability goals

 
“In many companies, we see a distinct scapegoating culture”
Management & Controlling

“In many companies, we see a distinct scapegoating culture”

Professor Miriam Müthel speaking with the Rethink Work podcast about how to react when mistakes happen

 
Do leadership development programs deliver what they promise? Well, it depends …
WHU Knowledge

Do leadership development programs deliver what they promise? Well, it depends …

Demand for leadership development programs is high—but companies may have their own goals when pursuing them

 
Everything Under Control?
WHU Knowledge

Everything Under Control?

Why relinquishing control is harder than taking it

 
AI as a Leader? A Conversation We Need to Have!
WHU Knowledge

AI as a Leader? A Conversation We Need to Have!

AI will not spare management positions. Better be prepared!

 
A Look at the Cost Explosion in the Healthcare System
WHU Knowledge

A Look at the Cost Explosion in the Healthcare System

Why pharmaceutical expenditures in Germany will drastically increase over time

 
“Steering Must Become More Flexible”
Management & Controlling

“Steering Must Become More Flexible”

Professor Utz Schäffer guests on the Performance Manager Podcast to discuss forecasts from the field of controlling

 
Why You’re Better Off Tackling Undesirable Tasks in One Go
WHU Knowledge

Why You’re Better Off Tackling Undesirable Tasks in One Go

Taking on additional, easy tasks on strenuous workdays is not the most productive option

 
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