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WHU Knowledge

Get inspired!
WHU Knowledge is the school’s online expertise platform
Search for specific topics in one of our nine fields of interest or simply browse through our latest articles, podcasts, and videos. You never know what you might find!
WHU Knowledge is the school’s online expertise platform
Search for specific topics in one of our nine fields of interest or simply browse through our latest articles, podcasts, and videos. You never know what you might find!

About WHU Knowledge

WHU Knowledge is the online expertise platform of WHU – Otto Beisheim School of Management, one of Germany’s leading business schools. It provides hands-on insights for business executives, journalists, politicians, associations, and fellow researchers on a variety of economic and managerial subjects. WHU Knowledge combines the expertise of the school’s many chairs and promotes a lively exchange of ideas.

Search for specific topics in one of our nine fields of interest or simply browse through our latest articles. You never know what you might find! All of our articles have a solid research foundation and have been selected for their practical relevance. They are quick to the point and easy to read—and all are based on the expertise of one of Europe’s most renowned faculties in the field of economics or that of our prominent guest collaborators. Get inspired!

We are happy to inform you of our latest articles via our newsletter. If you wish to submit an article for publication, please contact us at presse(at)whu.edu.

Innovation in Sports
WHU Knowledge

Innovation in Sports

What will sporting matches look like in the future—and what role will technology play? (starting 32:35 min.)

 
Business Model Innovations Are Key to Success
WHU Knowledge

Business Model Innovations Are Key to Success

Three factors determine how profitable innovations will be

 
“Holdings Mean Growth for the Family Company”
Family Business & Mittelstand

“Holdings Mean Growth for the Family Company”

From family business to entrepreneurial family

 
A Look at the Cost Explosion in the Healthcare System
WHU Knowledge

A Look at the Cost Explosion in the Healthcare System

Why pharmaceutical expenditures in Germany will drastically increase over time

 
Soccer and American Football – Compatibility or Competition?
Sports and Management

Soccer and American Football – Compatibility or Competition?

Professor Schmidt on DAZN to discuss American football’s increased popularity in Germany

 
Spectacular Transfers Despite a Mountain of Debt - How Does That Work?
Sports and Management

Spectacular Transfers Despite a Mountain of Debt - How Does That Work?

Professor Sascha Schmidt about the FC Barcelona in an Inside Football Interview with DAZN

 
How Artificial Intelligence is Changing Sports Business
WHU Knowledge

How Artificial Intelligence is Changing Sports Business

New technologies could soon offer unimagined opportunities for athletes, organizers, coaches, and audiences

 
“Creating a Sustainable Future Through Impact Investing”
Family Business & Mittelstand

“Creating a Sustainable Future Through Impact Investing”

Dagmar Nixdorf on investing capital reasonably to foster ESG standards

 
How Artificial Intelligence is Changing Sports Business
Sports and Management

How Artificial Intelligence is Changing Sports Business

New technologies could soon offer unimagined opportunities for athletes, organizers, coaches, and audiences

 
Having What Others Can’t
WHU Knowledge

Having What Others Can’t

Why status symbols are a lot more than just money and fancy cars

 
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