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WHU Magazine

The latest news, success stories, and business insights from across the WHU community
WHU Makes it to the Top in Germany
In the FT European Business School Ranking, WHU has moved up to first place in Germany and #16 in Europe
WHU Makes it to the Top in Germany
In the FT European Business School Ranking, WHU has moved up to first place in Germany and #16 in Europe
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Chair of Digital Marketing

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The Chair of Digital Marketing is looking for a Research Assistant / Doctoral Student (m/f/d)

 
Dissertation at the Chair of Digital Marketing
Chair of Digital Marketing

Dissertation at the Chair of Digital Marketing

Béatrice Martin successfully completes her doctoral degree.

 
New research paper in Marketing Review St. Gallen
Chair of Digital Marketing

New research paper in Marketing Review St. Gallen

PhD students publish their study on sustainable consumption and advertising

 
Participation at the SALTY 2023-Quantitative Marketing Conference
Chair of Digital Marketing

Participation at the SALTY 2023-Quantitative Marketing Conference

The Chair of Digital Marketing was represented at this year's SALTY conference

 
New article in IHK Magazine 2 ꞁ 2023
Chair of Digital Marketing

New article in IHK Magazine 2 ꞁ 2023

Prof. Dr. Christian Schlereth on the challenges of using AI in business

 
Participation in the European Marketing Academy Conference (EMAC)
Chair of Digital Marketing

Participation in the European Marketing Academy Conference (EMAC)

The Chair of Digital Marketing was represented with research projects at the European Marketing Academy Conference (EMAC) 2023.

 
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