The Chair of Digital Marketing is looking for a Research Assistant / Doctoral Student (m/f/d)
Béatrice Martin successfully completes her doctoral degree.
PhD students publish their study on sustainable consumption and advertising
The Chair of Digital Marketing was represented at this year's SALTY conference
Prof. Dr. Christian Schlereth on the challenges of using AI in business
The Chair of Digital Marketing was represented with research projects at the European Marketing Academy Conference (EMAC) 2023.