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WHU Magazine

The latest news, success stories, and business insights from across the WHU community
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WHU Remains at the Top in Germany
The current Financial Times 2024 European Business School Ranking confirms the excellent education offered by WHU’s study programs
WHU Remains at the Top in Germany
The current Financial Times 2024 European Business School Ranking confirms the excellent education offered by WHU’s study programs
Bargain Hunting for Sweets
WHU General

Bargain Hunting for Sweets

Professor Martin Fassnacht in an interview with “Markt”

 
Inflation - why regional SMEs are at a disadvantage
WHU General

Inflation - why regional SMEs are at a disadvantage

Professor Martin Fassnacht in the mex.magazin of Hessischer Rundfunk

 
The New Power of Car Dealerships
WHU General

The New Power of Car Dealerships

In FAZ Jann Vollmar and Professor Martin Fassnacht Discuss Shifting Power Dynamics in the Automotive Industry

 
Retail Expert Professor Martin Fassnacht on WDR 5 Morgenecho
Chair of Strategy and Marketing

Retail Expert Professor Martin Fassnacht on WDR 5 Morgenecho

Professor Fassnacht on why Galeria Karstadt Kaufhof is closing 52 stores and the concerning forecast for the department store concept

 
New Publication on Vertical Line Extension
Marketing & Sales Group

New Publication on Vertical Line Extension

A comprehensive research paper by Anna-Karina Schmitz, Tim Oliver Brexendorf and Martin Fassnacht

 
FAZ Quotes Professor Fassnacht on Self-Service Consumer Trend
Chair of Strategy and Marketing

FAZ Quotes Professor Fassnacht on Self-Service Consumer Trend

Why consumers must take on more and more themselves: from self-service, apps & automation in shopping to services.

 
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