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WHU Magazine

The latest news, success stories, and business insights from across the WHU community
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WHU Remains at the Top in Germany
The current Financial Times 2024 European Business School Ranking confirms the excellent education offered by WHU’s study programs
WHU Remains at the Top in Germany
The current Financial Times 2024 European Business School Ranking confirms the excellent education offered by WHU’s study programs
Market Arrogance versus Market Orientation
In the Media

Market Arrogance versus Market Orientation

Professor Martin Fassnacht analyzes the crisis of German carmakers in FAZ

 
Germany’s Consumer Climate Remains Fragile
In the Media

Germany’s Consumer Climate Remains Fragile

Prof. Martin Fassnacht stresses the urgent need for positive narratives on N-TV Telebörse, Aug. 27, 20225 (video)

 
Is the era of electronics chains such as MediaMarktSaturn over?
Marketing & Sales

Is the era of electronics chains such as MediaMarktSaturn over?

Retail expert Martin Fassnacht on Deutschlandfunk radio discussing JD.com and e-commerce

 
Internet company JD.com acquires Ceconomy
WHU Magazin

Internet company JD.com acquires Ceconomy

Prof. Martin Fassnacht on Tagesschau about the implications for MediaMarktSaturn and German retail (Min. 8:09)

 
Amazon: Customer Centricity as a Power Strategy
WHU General

Amazon: Customer Centricity as a Power Strategy

Retail expert Martin Fassnacht discusses platform economics on ARD Morgenmagazin

 
Coolblue: Customer centricity as a strategic growth path
In the Media

Coolblue: Customer centricity as a strategic growth path

Prof. Martin Fassnacht analyzes the Dutch electronics retailer’s expansion strategy in Germany in Handelsblatt.

 
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