Article published in „Der Markenartikel – Magazin für Markenführung“

Which role plays the product packaging in the omnichannel world and which challenges results for brands? Together with Dr. Martin Zethoff, CEO and founder of Innopaqq - a leading product packaging consulting agency - an article was published by Professor Brexendorf in the German magazine “Der Markenartikel – Magazin für Markenführung“. Under the title “Gut verpackt für dem Omnichannel” the authors discuss the challenges of distribution channel extension for the packaging design of consumer goods. More information about the article (in German language) you will find here.