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Guest lectures DB and Protein Distillery

On April 2 and 3, Christian Vögle and Marco Ries attended the BSc course 'Foundations of Marketing' taught by Prof. Schlereth.

Our "Foundations of Marketing" course was elevated by two profound experts who masterfully demonstrated that marketing is more than just advertising – it's a strategic, comprehensive discipline that is about fostering an exchange.

We were honored to welcome Christian Voegle, Head of Offer Management at Deutsche Bahn Fernverkehr, and Marco Ries, co-founder of ProteinDistillery, WHU Alumni 2022, and Forbes listed 30 under 30.

Their valuable insights into the overarching strategies in long-distance rail transport and the strengthening of the plant-based food sector were not only enlightening but also a testament to the complex decision-making processes that shape the customer experience but often remain invisible. 

A heartfelt thank you to our esteemed guests for enriching our course with their profound expertise. The students, my team, and I are grateful for the knowledge shared and the complexities uncovered. Your contributions have truly enhanced our understanding of the multi-faceted world of marketing.

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