Guest lectures DB and Protein Distillery

Our "Foundations of Marketing" course was elevated by two profound experts who masterfully demonstrated that marketing is more than just advertising – it's a strategic, comprehensive discipline that is about fostering an exchange.

We were honored to welcome Christian Voegle, Head of Offer Management at Deutsche Bahn Fernverkehr, and Marco Ries, co-founder of ProteinDistillery, WHU Alumni 2022, and Forbes listed 30 under 30.

Their valuable insights into the overarching strategies in long-distance rail transport and the strengthening of the plant-based food sector were not only enlightening but also a testament to the complex decision-making processes that shape the customer experience but often remain invisible. 

A heartfelt thank you to our esteemed guests for enriching our course with their profound expertise. The students, my team, and I are grateful for the knowledge shared and the complexities uncovered. Your contributions have truly enhanced our understanding of the multi-faceted world of marketing.