Guest lecture of Catharina Christe, General Manager Shiseido Germany

On January, 27th, 2021 the students of the “Brand Management” course of Prof. Brexendorf welcomed Catharina Christe, ‎General Manager of the Prestige Division of Shiseido Germany, as a guest speaker. Ms. Christe gave an insightful lecture on how to lead luxury beauty brands in disruptive environments. She outlined how Covid-19 impacted the business of Shiseido and described actions that were taken during the pandemic.

We would like to thank Catharina Christe for an exciting presentation and for joining us on Zoom.