Guest lecture of Christian Fenner, Partner at Bain & Company Munich, within the BSc course "Brand Management"

Why is branded growth important and which challenges do brands face to ensure sustainable long-term growth? These questions were highlighted by Christian Fenner, Partner at Bain & Company in Munich, in his virtual guest lecture with the BSc course "Brand Management" of Professor Brexendorf. He emphasized three priorities of branded grwoth and presented several implications how firms can ensure long-term growth. 

We would like to thank Christian Fenner for his impressive presentation and are looking forward to welcoming him again in person at WHU.