Henkel guest lecture with Frédéric Jean on 'Strategic pricing'

Once again, Frédéric Jean, Head of Business Planning Europe, India, Middle East, Africa Consumer Adhesives, paid us a visit at our B2C Price Management lecture on September 19, 2024.

In addition to basic theory, his 90-minute presentation covered topics such as price sensitivity with many practical examples, which not only illustrated his guest contribution, but also made the lecture application-oriented and interactive. One key insight was, for example, that value pricing is the best pricing methodology.

Thanks to Frédéric Jean for his many years of cooperation with the Henkel Center for Consumer Goods and his valuable contributions to our chair!