Prof. Christian Schlereth & Beatrice Martin publish a new study on fundraising via social media in Germany.
The article appeared in the 2/2021 issue of Fundraiser Magazin. Together with Fundraiser Magazin, professional fundraisers in Germany were surveyed. The focus was on the use of Facebook peer-to-peer fundraising and how much it is currently employed in Germany.
You can find the full article here
The Fundraiser Magazin site can be reached via this link: https://web.fundraiser-magazin.de/