Bachelor in International Business Administration: Our Curriculum

Welcome Week – get settled in on campus, get to know your fellow students and learn about the programs & student initiatives. Talk to residents at a local retirement home over ice cream during the “Valler Aktion” with WHUSH (WHU Studenten Helfen).

Learn about the drivers of sustainability management and how it is integral to the core functions of business during Introduction to Business Administration.

Gain first insights into the interplay of business and regulatory requirements when learning about the Corporate Sustainability Reporting Directive (CSRD) as part of Introduction to Financial Accounting (Asst. Professor Barbara Stage).


Note: The examples shown here are for illustrative purposes only.

Join the SensAbility team to help host Europe’s largest conference on social and ecological business that is entirely organized by students. After the conference, you are selected for next year’s core team.

Support the WHU Sustainability Management Center and take on projects to help sustainability topics gain more visibility within and beyond the WHU community.

Complete your summer internship at a green tech company, such as Enpal, a green unicorn founded by WHU graduates. Learn about the power of rapidly scaling business to support environmental goals.

With a team of fellow students, develop a business idea for a sustainable startup during Entrepreneurship (Professor Dries Faems). Pitch your business to WHU alumni working in VC.

In Public Finance (Professor Christian Hagist) delve into the complex challenges of setting up a country’s public finances to support current and future generations in a sustainable manner.

Help WHUSH (WHU Studenten Helfen) with their annual Chocolate Santa initiative in support of the children’s cancer ward Koblenz.

Work through a range of case examples to understand how social and green entrepreneurs navigate the challenges and opportunities they encounter as they balance financial and nonfinancial ambitions for their businesses in the course Sustainable Innovation and Entrepreneurship (Professor Priscilla Kraft).

Develop as a leader in your role in the core team of SensAbility. The conference in March offers an energizing and purpose-driven experience as well as interactions with thought-provoking speakers, your fellow students, and other participants.

Complete your second summer internship and join adidas, for instance, as a Sustainable Finance intern. Explore how sustainability questions are increasingly moving beyond CSR into the more “traditional” financial steering architecture of business. Conduct in-depth market research on current trends and contribute new ideas to the team.

Complete a semester abroad at, for instance, the BI Norwegian Business School in Oslo. Gain first hand insights into the inherent tension of using fossil fuel income to finance a socially just transition towards a decarbonized economy. Travel to Sweden and Finland to visit fellow students on their semester abroad in Scandinavia.

Explore the tradeoffs between growth and sustainability in the seminar Sustainable Marketing: Research and Practice (Asst. Professor Anna-Karina Schmitz).

Write your bachelor’s thesis on Transforming Urban Mobility Landscapes in Europe with Professor Stefan Spinler; Your thesis is shortlisted for the In Praxi Outstanding Thesis Award, which recognizes a thesis that generates impact for both business and society.

As graduation approaches, you are planning out your gap year, looking at a combination of an internship in the sustainability practice of a strategy consulting firm, an internship in the Berlin office of your local member of the German parliament and a stint at a nature conversation project abroad.

"With its broad curriculum and intercultural focus, WHU's Bachelor in International Business Administration prepares you perfectly for your future path, wherever it may lead you. Become part of the large WHU family and experience three unforgettable years at one of the best business schools in Europe."