Bachelor in Business Psychology

What will you learn in your time with us?

From motivational and cognitive psychology to marketing and sales, entrepreneurship to organizational behavior. Your curriculum offers six semesters packed with curiosity, creativity, and conversation.

Everything you need to know to join WHU.

We require a secondary school diploma or equivalent. We need you to be proficient in English. Your grades are important, but they are not the most important. Admission is about you – your creativity, your intelligence, and your ambition.

Funding should not stop your future.

We know a WHU Bachelor Program is a solid investment in your future. We believe financing should not stand in your way. Ask about our simple financing options and scholarships for talented candidates.

It’s not all about grades. Start something amazing.

Grades are important, but they are not everything. Outstanding intellectual abilities will be considered, but we are equally interested in exceptional personal and interpersonal skills. In curiosity and connection.
 

The WHU Spirit – it's not all about studying!

WHU is a supportive place to be. We take very real pride in our diverse and international student body. In our wide range of student clubs and activities. In our campus and facilities. And in every one of the thousands of lifelong friendships that started here.

A Bachelor program with a truly global reach

Technology brings the world closer. Supply chains knit us together. Intercultural competence is a critical skill for today’s business leader. And the best way to learn it is to experience it. At WHU, you will spend one semester abroad at any one of our 220+ outstanding partner universities.

Learn more

It is all about your career. And our network.

From our award-winning career center to our international alumni network, we are always building for your life after WHU. Major employers of WHU graduates include Fortune 500 companies. While other graduates are shaping the startup scene. From here, your future looks great.

The degree in Business Psychology has existed in Germany since 1998 and is mainly offered at universities of applied sciences. The definition of business psychology refers to the integration of psychological aspects in economic processes. Thus, business psychology belongs to the field of applied psychology. In this degree program, the subjects of business administration and psychology are taught and interlinked. Such a combination of subjects has many advantages for prospective students and offers good opportunities for a successful career in the business world.

The following study contents or main topics are taught at WHU in the first three semesters:

• In the field of business psychology:
  Fundamentals of Business Psychology, Social Psychology, Psychological Diagnosis, Moderation Business Psychology, Motivation and Cognitive Psychology.
• In the field of economics:
  Fundamentals of Economics and Economics, Organisational Behaviour, Innovation and Entrepreneurship, Finance and accounting, marketing and sales
• Further specializations:
  Business Law

In the fourth and fifth semesters, the following focal points from the fields of economics and business psychology are treated even more intensively: Social value creation, negotiations, brand and service marketing, entrepreneurship coaching and psychology, etc.

In the sixth semester, students write their Bachelor's thesis and take part in a project seminar in which they deepen their knowledge. 

You can find more detailed information on the study content in the individual semesters on page for Courses and Curriculum. 

Bachelor graduates with a degree in business psychology have numerous opportunities to start a successful career due to the versatile learning content. More and more companies are looking for employees who are able to understand economic processes and combine them with psychological aspects. Business psychologists are especially sought after in human resources, marketing and management consulting. When it comes to personnel development and consumer analyses, graduates can score particularly well with their combined knowledge of psychology and business.

To be able to study Business Psychology at WHU, you need a university admission qualification such as a completed High school diploma or an equivalent qualification such as IB, A-Levels, etc. To be able to complete the program successfully further skills such as analytical thinking, personal qualities such as ambition and a sense of responsibility are advantageous. Since this program is taught in English, an advanced knowledge of English and a 6-week internship are also required for this degree program. You can find more detailed information on our webpage application and admissions.

Internet sources such as www.wirtschaftspsychologie-studieren.de give a business psychology salary range of €29,000 and €42,000 per year. At WHU, we have not yet been able to collect our own figures, as the program does not start until 2022. We expect that the vast majority of our students will pursue a Master's degree either straightaway or later after completing their Bachelor's degree in business psychology, which increases their chances of earning a higher starting salary. We assume that management consulting will be a typical interest and career goal of our students in the Business Psychology Bachelor's program,  given the attractive salary structures that are typical for the industry. Generally speaking, the salary range for business psychology graduates is broad and depends on various factors, such as the size of the company and the industry in which you work. For more information about salary and career perspectives visit our Career Center.