Bachelor in Business Psychology
Degree
Bachelor of Science (BSc)
Internships
2, at least one abroad
Duration
6 semesters | 3 years
Location
Vallendar, Germany, and partner university
Language
English
Rankings
Top Tier (CHE Hochschulranking 2023)
#3 in Germany, #20 in Europe (FT European Business School Ranking 2025)
#3 in Germany, #20 in Europe (FT European Business School Ranking 2025)
How does human behavior shape the world?
What drives our decisions? Three transformative years, supported by a global community. We give you the knowledge you need in business psychology to build a career that truly makes a difference. Where will your journey lead? We’re excited to find out. Welcome to WHU.
What drives our decisions? Three transformative years, supported by a global community. We give you the knowledge you need in business psychology to build a career that truly makes a difference. Where will your journey lead? We’re excited to find out. Welcome to WHU.
Real skills for real-life situations.
Motivational and cognitive psychology to marketing and sales, entrepreneurship to ethics and sustainability. Across six semesters, your curriculum at WHU is designed to spark curiosity and deliver hands-on insights. Learn from faculty active in research and passionate about psychology. Brace yourself for an engaging, skill-building experience that prepares you for a fulfilling career.
Life at WHU—it's not all about studying!
Experience life on campus.
WHU is a supportive place to be. You can find it in our wide range of student clubs and activities. Our clubs go beyond socializing—they’re a chance to step into roles like management, HR, or accounting and turn theory into practice. At WHU, you’ll find inspiration and support every step of the way.
A bachelor’s program with a truly global reach
Discover the world with WHU.
In today’s world, intercultural competence is key. And the best way to gain it? Experiencing it firsthand. At WHU, you’ll spend a mandatory semester abroad at one of 200+ top partner universities. It’s not just time spent abroad—it’s a key part of your personal journey.
A network for wherever life takes you
It’s all about you.
From our dedicated Career Center to our international alumni network, we are always preparing you for life after WHU. Major employers of WHU graduates include Fortune 500 companies and former graduates driving innovation in the start-up scene. Wherever your path leads, the future looks bright.
We’re ranked as one of the best
Strong foundations for a bright future.
It’s agreed. We’re one of the best business schools in Germany and Europe. Financial Times rates us as the #1 business school in Germany. Thanks to our supportive campus culture and holistic approach to learning, we’re established as one of the best places to learn and grow for the career you aspire to. And the one you dream of.
A campus-wide approach to AI.
WHU is shaping the future of business education.
We equip our students and staff with cutting-edge technology by being the first business school in Germany to integrate OpenAI into our curricula, research, and operations. Unlimited access to ChatGPT Edu, designed specifically for academic institutions, means our community gains a decisive advantage. Smarter learning. Streamlined workflows. AI-driven analysis.
Your successful career starts here
Chat with a student
We’ve set up this chat so you can easily connect with the WHU community and ask anything you’d like about student life—both on and off campus!
Lucas Roschel
Bachelor in Business Psychology
BSc 2026
"WHU's entrepreneurial spirit and close-knit community immediately drew me in. The Business Psychology program perfectly combines understanding human behavior with practical business knowledge. The small class sizes and direct interaction with professors create an engaging learning environment. Being surrounded by ambitious peers who support each other while pursuing their own goals makes the WHU experience unique. The program's focus on applying psychology in business contexts, especially in areas like organizational behavior and leadership, is exactly what I was looking for."
Amelie Schulze
Bachelor in Business Psychology
BSc 2025
"Business psychology interests me because I think a lot about how people perceive things, what they are drawn to, and how they act. I am fascinated by the behavior of individuals and being able to predict and understand these patterns in people. Studying at WHU has been an intense but rewarding experience so far. While my social circle was mixed previously, now it is a relatively homogenous and ambitious group of young and innovative minds. This pushes me to be my best, as everyone motivates each other here."
Frequently Asked Questions
What is Business Psychology?
The degree in Business Psychology has existed in Germany since 1998 and is mainly offered at universities of applied sciences. The definition of business psychology refers to the integration of psychological aspects in economic processes. Thus, business psychology belongs to the field of applied psychology. In this degree program, the subjects of business administration and psychology are taught and interlinked. Such a combination of subjects has many advantages for prospective students and offers good opportunities for a successful career in the business world.
What does the study program for business psychology include?
The following study contents or main topics are taught at WHU in the first three semesters:
- In the field of business psychology:
Fundamentals of Business Psychology, Social Psychology, Psychological Diagnosis, Moderation Business Psychology, Motivation and Cognitive Psychology. - In the field of economics:
Fundamentals of Economics and Economics, Organisational Behaviour, Innovation and Entrepreneurship, Finance and accounting, marketing and sales - Further specializations:
Business Law
In the fourth and fifth semesters, the following focal points from the fields of economics and business psychology are treated even more intensively: Social value creation, negotiations, brand and service marketing, entrepreneurship coaching and psychology, etc.
In the sixth semester, students write their Bachelor's thesis and take part in a project seminar in which they deepen their knowledge.
You can find more detailed information on the study content in the individual semesters on page for Courses and Curriculum.
What can I do with a business psychology degree?
Bachelor graduates with a degree in business psychology have numerous opportunities to start a successful career due to the versatile learning content. More and more companies are looking for employees who are able to understand economic processes and combine them with psychological aspects. Business psychologists are especially sought after in human resources, marketing and management consulting. When it comes to personnel development and consumer analyses, graduates can score particularly well with their combined knowledge of psychology and business.
What are the admission requirements for studying business psychology?
To be able to study Business Psychology at WHU, you need a university admission qualification such as a completed High school diploma or an equivalent qualification such as IB, A-Levels, etc. To be able to complete the program successfully further skills such as analytical thinking, personal qualities such as ambition and a sense of responsibility are advantageous. Since this program is taught in English, an advanced knowledge of English and a 6-week internship are also required for this degree program. You can find more detailed information on our webpage application and admissions.
What salary can I expect with a bachelor's degree in business psychology?
Internet sources such as www.wirtschaftspsychologie-studieren.de give a business psychology salary range of €29,000 and €42,000 per year. At WHU, we have not yet been able to collect our own figures, as the program does not start until 2022. We expect that the vast majority of our students will pursue a Master's degree either straightaway or later after completing their Bachelor's degree in business psychology, which increases their chances of earning a higher starting salary. We assume that management consulting will be a typical interest and career goal of our students in the Business Psychology Bachelor's program, given the attractive salary structures that are typical for the industry. Generally speaking, the salary range for business psychology graduates is broad and depends on various factors, such as the size of the company and the industry in which you work. For more information about salary and career perspectives visit our Career Center.
Which jobs can I pursue with a degree in business psychology?
With a business psychology degree (Bachelor of Science), you'll have access to a wide range of positions in a large variety of industries. Whether you want to get into marketing consumer goods, help shape the future of work in human resources, track down the latest trends in market research, or support companies with strategic changes as a consultant - this degree can be the perfect starting point for all this and much more. The scientifically based, but at the same time very practical degree program, offers you a solid education with the basics in business administration as well as in psychology. Master's degree programs also offer you the opportunity to go into one of the two subjects in greater depth and thus pave the way for even more diverse jobs in business psychology.
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