Bachelor in Business Psychology –

The degree in Business Psychology has existed in Germany since 1998 and is mainly offered at universities of applied sciences. The definition of business psychology refers to the integration of psychological aspects in economic processes. Thus, business psychology belongs to the field of applied psychology. In this degree program, the subjects of business administration and psychology are taught and interlinked. Such a combination of subjects has many advantages for prospective students and offers good opportunities for a successful career in the business world.

The following study contents or main topics are taught at WHU in the first three semesters:

• In the field of business psychology:
  Fundamentals of Business Psychology, Social Psychology, Psychological Diagnosis, Moderation Business Psychology, Motivation and Cognitive Psychology.
• In the field of economics:
  Fundamentals of Economics and Economics, Organisational Behaviour, Innovation and Entrepreneurship, Finance and accounting, marketing and sales
• Further specializations:
  Business Law

In the fourth and fifth semesters, the following focal points from the fields of economics and business psychology are treated even more intensively: Social value creation, negotiations, brand and service marketing, entrepreneurship coaching and psychology, etc.

In the sixth semester, students write their Bachelor's thesis and take part in a project seminar in which they deepen their knowledge. 

You can find more detailed information on the study content in the individual semesters on page for Courses and Curriculum. 

Bachelor graduates with a degree in business psychology have numerous opportunities to start a successful career due to the versatile learning content. More and more companies are looking for employees who are able to understand economic processes and combine them with psychological aspects. Business psychologists are especially sought after in human resources, marketing and management consulting. When it comes to personnel development and consumer analyses, graduates can score particularly well with their combined knowledge of psychology and business.

To be able to study Business Psychology at WHU, you need a university admission qualification such as a completed High school diploma or an equivalent qualification such as IB, A-Levels, etc. To be able to complete the program successfully further skills such as analytical thinking, personal qualities such as ambition and a sense of responsibility are advantageous. Since this program is taught in English, an advanced knowledge of English and a 6-week internship are also required for this degree program. You can find more detailed information on our webpage application and admissions.

Internet sources such as www.wirtschaftspsychologie-studieren.de give a business psychology salary range of 29,000 euros and 42,000 euros per year. At WHU, we have not yet been able to collect our own figures, as the program does not start until 2022. We expect that the vast majority of our students will pursue a Master's degree either straightaway or later after completing their Bachelor's degree in business psychology, which increases their chances of earning a higher starting salary. We assume that management consulting will be a typical interest and career goal of our students in the Business Psychology Bachelor's program,  given the attractive salary structures that are typical for the industry. Generally speaking, the salary range for business psychology graduates is broad and depends on various factors, such as the size of the company and the industry in which you work. For more information about salary and career perspectives visit our Career Center.  

With a business psychology degree, you'll have access to a wide range of positions in a large variety of industries.  Whether you want to get into marketing consumer goods, help shape the future of work in human resources, track down the latest trends in market research, or support companies with strategic changes as a consultant - this degree can be the perfect starting point for all this and much more. The scientifically based, but at the same time very practical degree program, offers you a solid education with the basics in business administration as well as in psychology. Master's degree programs also offer you the opportunity to go into one of the two subjects in greater depth and thus pave the way for even more diverse jobs in business psychology.