Bachelor in Business Psychology –

A powerful combination for success.

At a glance
Why WHU?

Five reasons to choose the Bachelor in Business Psychology:

  1. Combine your passion for organizational psychology with a solid understanding of management
  2. Benefit from a top-tier learning environment at Germany’s leading business school 
  3. Study completely in English and broaden your global mindset through a unique learning experience in over three countries
  4. Immerse yourself in a tight-knit, highly supportive and international community
  5. Enjoy a wide range of career opportunities with personalized support from the WHU Career Center

Learn more about our Bachelor in Business Psychology:

Courses & Curriculum

A flexible curriculum with hands-on experience and international exposure.

Application & Admissions

Your personality matters – Start your application!


Fees & Financing

We help you find ways to finance your studies.


Ask a student

Curious what the WHU experience is all about? –
Ask our students and alumni directly!

Student life

Modern, diverse, and international —
Student life at WHU.

International Experience

Gain deeper insights during a semester abroad.


Student life

Discover the WHU Spirit - it's not all about studying!


Campus Vallendar

A modern campus in the beautiful Rhine Valley.


Why take a degree in Business Psychology?


Frequently asked questions –
Bachelor in Business Psychology.

The degree in Business Psychology has existed in Germany since 1998 and is mainly offered at universities of applied sciences. The definition of business psychology refers to the integration of psychological aspects in economic processes. Thus, business psychology belongs to the field of applied psychology. In this degree program, the subjects of business administration and psychology are taught and interlinked. Such a combination of subjects has many advantages for prospective students and offers good opportunities for a successful career in the business world.

The following study contents or main topics are taught at WHU in the first three semesters:

  • In the field of business psychology:
    Fundamentals of Business Psychology, Social Psychology, Psychological Diagnosis, Moderation Business Psychology, Motivation and Cognitive Psychology.
  • In the field of economics:
    Fundamentals of Economics and Economics, Organisational Behaviour, Innovation and Entrepreneurship, Finance and accounting, marketing and sales
  • Further specializations:
    Business Law

In the fourth and fifth semesters, the following focal points from the fields of economics and business psychology are treated even more intensively: Social value creation, negotiations, brand and service marketing, entrepreneurship coaching and psychology, etc.

In the sixth semester, students write their Bachelor's thesis and take part in a project seminar in which they deepen their knowledge. 

You can find more detailed information on the study content in the individual semesters on page for Courses and Curriculum

Bachelor graduates with a degree in business psychology have numerous opportunities to start a successful career due to the versatile learning content. More and more companies are looking for employees who are able to understand economic processes and combine them with psychological aspects. Business psychologists are especially sought after in human resources, marketing and management consulting. When it comes to personnel development and consumer analyses, graduates can score particularly well with their combined knowledge of psychology and business.

To be able to study Business Psychology at WHU, you need a university admission qualification such as a completed High school diploma or an equivalent qualification such as IB, A-Levels, etc. To be able to complete the program successfully further skills such as analytical thinking, personal qualities such as ambition and a sense of responsibility are advantageous. Since this program is taught in English, an advanced knowledge of English and a 6-week internship are also required for this degree program. You can find more detailed information on our webpage application and admissions.

Internet sources such as give a business psychology salary range of 29,000 euros and 42,000 euros per year. At WHU, we have not yet been able to collect our own figures, as the program does not start until 2022. We expect that the vast majority of our students will pursue a Master's degree either straightaway or later after completing their Bachelor's degree in business psychology, which increases their chances of earning a higher starting salary. We assume that management consulting will be a typical interest and career goal of our students in the Business Psychology Bachelor's program,  given the attractive salary structures that are typical for the industry. Generally speaking, the salary range for business psychology graduates is broad and depends on various factors, such as the size of the company and the industry in which you work. For more information about salary and career perspectives visit our Career Center.  

With a business psychology degree, you'll have access to a wide range of positions in a large variety of industries.  Whether you want to get into marketing consumer goods, help shape the future of work in human resources, track down the latest trends in market research, or support companies with strategic changes as a consultant - this degree can be the perfect starting point for all this and much more. The scientifically based, but at the same time very practical degree program, offers you a solid education with the basics in business administration as well as in psychology. Master's degree programs also offer you the opportunity to go into one of the two subjects in greater depth and thus pave the way for even more diverse jobs in business psychology.

Campus tour

Campus tours

Would you like to visit our campus? We'd be happy to arrange a tour for you!


Semester dates

Fall Semester
Sept. 01, 2023 – Dec. 31, 2023
(lectures end Dec. 21, 2023)

Spring Semester
Jan. 08, 2024 – Aug. 31, 2024
(lectures end April 26, 2024)

Career Center

We support you in your entry into the professional world!

Our Career Center offers a wide range of events, such as company presentations, career fairs, training sessions, networking dinners and so on. We also support you with personal career counseling, all aimed at helping you make the best career start possible.


Career Center

We support you in your entry into the professional world!

Our Career Center offers a wide range of events, such as company presentations, career fairs, training sessions, networking dinners and so on. We also support you with personal career counseling, all aimed at helping you make the best career start possible.


A bachelor's program with exciting internship and entry-level opportunities


youtube modal image

Courageous and committed – The everyday lives of our students and alumni.

Find out how our Bachelor Program changes your personal and professional life. Learn about the students clubs, conferences and events at WHU. Get to know our students and alumni, and experience the unique WHU spirit.

The Bachelor student receives the first WHU scholarship in cooperation with the student initiative

Read more

How financing options at WHU can help others to transform their future

Read more

Experience the celebration of WHU's bachelor and master students

Read more

Creativity, entrepreneurial spirit, and a festive mood define this year’s meeting of minds from the start-up scene

Read more

Students of WHU’s bachelor’s and master’s programs celebrate their accomplishments at graduation ceremony held at the town hall in Vallendar

Read more

How the bachelor's graduate is helping to transform the medical landscape

Read more

The bachelor’s student talks about his love for finance and personal growth at WHU

Read more
Get in touch

Let’s connect –
Send us a message!

The Bachelor Marketing and Admissions Team is happy to answer all your questions.

BSc Marketing & Admissions Team

Lisa Davidson
+49 (0)261 6509 514

Giovanna Canela Pais
+49 (0)261 6509 515

Elin Siciliani
+49 (0)261 6509 516